PGI INDIA ANNOUNCES THE 6^TH EDITION OF THE PLATINUM BUYER-SELLER MEET TO DRIVE CONTINUED GROWTH FOR THE CATEGORY

12th June 2023

Platinum Guild International-India is excited to announce the highly anticipated 6th edition of its prestigious flagship event, the Platinum Buyer-Seller Meet. The event will be held on 6^th and 7^th of July 2023 and will bring together official platinum jewellery manufacturers and retailers under the PGI programme to facilitate business growth and networking opportunities

As platinum jewellery continues its aggressive growth trajectory, PGI India is all set to unlock new opportunities for the metal and further bolster the category at the Platinum Buyer-Seller Meet in 2023.

The aim of the meet is to foster collaboration and drive growth for the platinum jewellery industry. Participants will have the opportunity to network with potential partners, exchange ideas, and discuss innovative strategies for advancing the market. Attendees will also have the chance to network with industry leaders, gain valuable insights on industry development and growth, and participate in one-on-one meetings with potential buyers and sellers. This exclusive gathering serves as an annual rendezvous for manufacturers and retailers to also interlude on the latest designs and statement pieces that captivate customers and elevate the allure of this celestial metal.

The event will also celebrate the performance of platinum retailers during its flagship retail initiative “Platinum Season of Love” by recognizing key contributions by partners.

Commenting on the launch of the 6^th annual event, Vaishali Banerjee, Managing Director, Platinum Guild International-India said, “We are looking forward to hosting the 6^th Platinum Buyer-Seller Meet and provide a platform for businesses to connect and grow with platinum. The preference for platinum jewellery is growing and we continue to support our partners as they meet the growing consumer demand. And this year, we’re all about making it bigger and better. The new collections across all three categories, Platinum Love Bands, Platinum Evara and Men of Platinum are sure to be a big hit. Retailers will have the opportunity to stock up on the best pieces for the upcoming festive season and we are anticipating positive customer reviews.”

Rajesh Kalyanaraman Executive Director of Kalyan Jewellers said, “The Platinum Buyer-Seller Meet provides us with a great opportunity to explore new designs and stock up on pieces that will attract our customers. We are witnessing a rise in demand for platinum jewellery among young working women, as they seek a sophisticated and modern look. The contemporary designs of platinum jewellery make it the perfect choice for everyday wear and special occasions.”

Suvankar Sen, CEO & MD, Senco Gold & Diamonds, said, “Attending the Platinum Buyer-Seller Meet has been instrumental in our business growth by providing access to new and contemporary designs in platinum jewellery. We have formed valuable partnerships and expanded our product offerings, leading to increased footfalls and customer satisfaction. This year we are expecting to identify opportunities for bringing in new synergies.”

Dipu Mehta, Managing Director, ORRA said, “The Platinum Buyer-Seller Meet has helped us unlock immense business potential by providing access to a network of established industry manufacturers. As we gear up for Q4, we are expecting to witness collections across Platinum Love Bands, Platinum Evara & Men of Platinum as we have seen great interest among our consumers. We expect the positive consumer sentiment to translate to further business growth, on the back of the latest designs.”

Avinash Pahuja, Director ORO Precious Metals Pvt Ltd, said “In the platinum world, the Buyer-Seller Meet is an unparalleled opportunity that allows the right platform for effective interaction and commerce. As ORO prepares to participate in the upcoming buyer-seller meet, we are filled with excitement for our new product offerings at irresistible value. We eagerly look forward to showcase our luxurious finish men’s & women’s wear to industry professionals, decision-makers, and potential buyers under one roof.”

Mr. Paul J Alukka, Managing Director, Jos Alukkas, said, “We are eagerly looking forward to attending the upcoming Platinum Buyer-Seller Meet in Kochi. Over the years, this annual event has been crucial when it comes to discussing and exchanging ideas around platinum jewellery business potential, and growth opportunities and provides a great opportunity to network with the community of retailers and manufacturers. We are excited to preview new collections and designs across categories that cater to varied consumer preferences and expect a buoyant festive and wedding season.”

Colin Shah, Founder & Managing Director, Kama Jewelry, said, “The Platinum Buyer-Seller Meet is an excellent platform that offers valuable business opportunities during an important purchase season. This event provides an opportunity to expand our business with existing partners and build new partnerships, as we present our innovative product range across three branded categories, complemented by our expertise in auto-replenishment. This year’s event promises to be even more exciting as we highlight our entry-level platinum love bands and a carefully curated selection of bestsellers. These offerings are specifically designed to help retailers in attracting and engaging new consumers.”

The fifth edition, held in 2022, received an outstanding response and saw participation from 10 manufacturers who showcased a diverse portfolio including some of the most spectacular pieces in platinum jewellery with differentiated designs in core categories like Platinum Love Bands, Platinum Evara and Men’s platinum jewellery.

ABOUT PLATINUM GUILD INTERNATIONAL (PGI)

Platinum Guild International (PGI) is a marketing organisation with the vision to develop the global platinum jewellery market as a new demand source for platinum. It was formed in 1975 with specialist teams dedicated to growing the global platinum jewellery market through consumer and trade-facing programmes in the four key jewellery markets of China, India, Japan and USA. Since then, jewellery development has demonstrated a strong track record in delivering results. Through various programmes, both direct-to-consumer and in collaboration with Jewellery retailers and manufacturers, PGI creates consumer ounce demand by first identifying opportunities for platinum in jewellery, and then developing them with partners. It also aims to build an enduring commitment to platinum in jewellery.  PGI’s consumer marketing and educational programmes are focused on developing awareness and an appreciation for platinum’s unique properties as a precious metal for fine jewellery.

In addition, PGI works globally with collaborative partners running extensive marketing programmes in the four main platinum jewellery markets of China, Japan, USA and India. These markets are staffed with experts in strategic planning, marketing, retail, design and business development.

PGI is funded by the leading platinum producers of South Africa, as well as through co-funded programmes with the jewellery industry.

PURITY ASSURANCE PROGRAM

PGI has partnered with TUV India Pvt Ltd to implement a robust audit programme to ensure the purity of platinum under its programme. TUV is one of the country’s first certification bodies and has been closely associated with the quality revolution in India. Under Platinum Guild India’s quality assurance programme, each individual piece of Jewellery has an assured purity as high as 95%. And as a proof of this assurance, every piece is stamped ‘Pt950’ and comes with a tamper-proof quality assurance card that distinguishes authentic platinum from other jewellery. A Unique Identification Number is also stamped on the jewellery in addition to the detailed description of the piece you choose for yourself. Our quality assurance programme is in place to ensure transparency and that the platinum the consumer buys is of the highest quality. After all, that is what true value is all about.