Jos Alukkas: The Man Who Shaped Thrissur’s Golden Legacy Through Organized Retail Revolution
The remarkable journey of Jos Alukkas, the pioneering entrepreneur who brought structure and trust to India’s gold market while building on Thrissur’s timeless golden legacy, has been captured in his powerful autobiography, Gold, which was officially launched at the Lulu Hyatt Convention Centre, Thrissur by Chief Guests Mr Suresh Gopi – Union Minister for State, Mr R. Madhavan – Indian Film Actor, Chairman of the Film & Television Institute of India and Brand Ambassador of Jos Alukkas, Mr K. Rajan – Revenue Minister, and Dr. R. Bindu – Higher Education Minister jointly launched the autobiography of Mr Jos Alukkas at the event.
Reflections from the Dignitaries
“This isn’t just a business story—it’s a Pooram of experiences. It weaves together the story of gold, human emotion, the legacy of Shakthan Thampuran, and the warmth of his family. Everything is presented simply, yet meaningfully,” said Minister Mr K. Rajan.
Inspiration for the Younger Generation
Jos Alukkas is someone who embodies simplicity. This book is inspiring for the younger generation and reflects a journey of success that spans over eight decades,” said Minister Dr. R. Bindu.
A Personal and Professional Journey Through Thrissur’s Legacy
“I started from Thrissur, the gold capital of India. My 81 years of life are not only personal but also a journey through the history of the Indian jewellery business. The book is the story that made me who I am, and it is also the story of Thrissur,” said Mr Jos Alukkas.
Mr R. Madhavan on Jos Alukkas’s Vision
Mr R. Madhavan, brand ambassador remarked, “Jos Alukkas life journey reflects his far-sighted vision. It was courage that led him forward, and despite all his remarkable achievements, he remains deeply humble.”
The Rise of India’s First Organized Gold Showroom
His autobiography, Gold, captured this extraordinary transformation. It told a story of grit, innovation, and disruption—how a determined young man dared to dream big and built India’s first organized gold showroom, revolutionizing jewellery retail and consumer expectations across the country. The autobiography recounts the daring journey of a teenager from a family that ran an umbrella business, who daringly ventured into the gold trade and created a lasting legacy.
Pioneering Purity and Global Expansion
The book also highlights his pioneering role in introducing the purity of 916 gold into India’s retail gold market. It narrates how he brought his brothers into the business and expanded Alukkas Jewellery into a global brand.
A Celebration of Life, Values, and Entrepreneurship
More than a business memoir, Gold served as a celebration of entrepreneurial spirit, personal sacrifice, and unwavering vision. It offered rare insights into Jos Alukkas’s philosophy of business, his deep cultural roots in Thrissur, and his lifelong love for football, theatre, and community.
A Gathering of Distinguished Guests
The launch event brought together a prestigious gathering of national and regional leaders.
Notable Attendees at the Book Launch
The event was also attended by key dignitaries including MP V. K. Sreekandan, MLAs P. Balachandran, Xavier Chittilappilly, A.C. Moideen, Former Minister K.P Rajendran, Archbishop Andrews Thazhath, Swami Sadbhavananda, T. S. Pattabhiraman, V. P. Nandakumar, Paul Thomas; Along With Mr Pramod Agarwal, Chairman, National Gem & Jewellery Council of India (NGJCI), Mr Rajesh Rokde, Chairman of the Gem & Jewellery Council (GJC), Ms Vaishali Banerjee, Managing Director, Platinum Guild International (PGI), Mr Amit Prithihari, Managing Director, De Beers India, and Mr Ashok Goutham, Managing Director & CEO, India International Bullion Exchange (IIBX).
Remarks by Jos Alukkas Leadership and Literary Contributor
Jos Alukkas Managing Directors Mr Varghese Alukkas, Mr Paul J Alukkas, and Mr John Alukkas also spoke at the event.
A Literary Milestone in the Jewellery Industry
Renowned Malayalam novelist T.D. Ramakrishnan, who wrote the preface, introduced the book at the ceremony. Gold is published by DC Books.
An Enduring Inspiration for Entrepreneurs Nationwide
This landmark release not only paid tribute to a trailblazer who redefined an industry but also served as a powerful inspiration for entrepreneurs and dreamers across the country.
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