Kalyan Jewellers celebrates Poila Boishakh with timeless tradition, festive offers, and a soulful new film featuring Ritabhari Chakraborty
As Bengal ushers in the Bengali New Year with vibrant traditions and heartfelt celebrations; Kalyan Jewellers invites customers to mark the occasion with timeless jewellery, meaningful gifting, and festive savings. Inspired by the festive spirit of Poila Boishakh, the brand brings focus to a thoughtfully curated selection of handcrafted gold jewellery pieces that celebrate Bengal’s timeless artistry while resonating with the tastes of the modern-day wearer.
Celebrating Bengal’s Artistic Heritage through Jewellery
Perfectly suited for the festivities, the collection features intricately designed pieces that echo Bengal’s rich artistic legacy. From the bold elegance of the bala and the ornate komor bandhani to layered lahara haars embedded with guineas and the jui bangles, each design reflects cultural depth and festive spirit. Styled with the quintessential red-and-white garod saree these 22KT gold pieces are ideal for festive rituals, family gatherings, and heartfelt gifting — bringing to life the essence of tradition and celebration with a distinctly Bengali soul.
Exciting Festive Offers and Trusted Guarantees
To make the celebrations even more rewarding, Kalyan Jewellers is offering a flat 50% off on making charges* across a wide range of jewellery. This limited-time offer brings customers the opportunity to invest in heirloom-worthy pieces while enjoying unmatched value. With every purchase, customers also benefit from Kalyan Jewellers’ signature 4-Level Assurance Certificate, which guarantees purity certification, lifetime maintenance, transparent product details, and assured buy-back and exchange options — reinforcing the brand’s commitment to trust, quality, and long-term relationships.
A Soulful Film Celebrating Poila Boishakh with Ritabhari Chakraborty
Adding to the festive cheer, Kalyan Jewellers has launched a soulful digital film featuring brand ambassador Ritabhari Chakraborty, capturing the essence of Poila Boishakh through the age-old art of Kabi Gaan — a poetic exchange between a couple. Set against a culturally rich backdrop, the film portrays a heartfelt bond that culminates in the husband gifting his wife a timeless piece of jewellery — a symbol of love, appreciation, and celebration. Blending nostalgia with contemporary storytelling, the film beautifully reflects the brand’s ethos of celebrating life’s meaningful moments through jewellery.
Celebrate Meaningful Moments with Kalyan Jewellers
This Poila Boishakh, celebrate tradition, connection, and craftsmanship with Kalyan Jewellers — where every piece tells a story of elegance and enduring emotion.
About Kalyan Jewellers
Headquartered in Thrissur in the state of Kerala, Kalyan Jewellers is one the largest jewellery retailers in India with a presence in the Middle East and the USA. The company has enjoyed a longstanding presence in the Indian market for over three decades and has set industry benchmarks in quality, transparency, pricing and innovation. Kalyan offers an array of traditional and contemporary jewellery designs in gold, diamonds and precious stones catering to the distinct needs of customers. Kalyan Jewellers has over 388 showrooms across India, USA and the Middle East.
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