Malabar Gold & Diamonds to open world’s biggest jewellery destination Artistry Store in Kerala


4th May  2023

Malabar Gold & Diamonds is opening the world’s biggest jewellery showroom in Kozhikode, promising a world class jewellery shopping experience. The Artistry Store, which will be a new global destination for gold and diamond shopping, incidentally is being set up at the same place where Malabar Group originated three decades ago

The Group is dedicating this marvellous showroom on the Bank Road in Calicut as a token of gratitude to the millions of its customers who have placed their trust in the brand and transformed it into a world leader. It will be the world’s biggest jewellery showroom, covering an area of 1,10,000 square feet with five floors for shopping and three for parking.

Social Political leader Panakkad Sayyid Sadiq Ali Shihab Thangal will formally inaugurate the store on 7th May. Malabar family members and other socio-political dignitaries will attend the function.

The showroom will offer a differentiated shopping experience and innovative bouquet of services to the customers. It has a dedicated wedding arena exclusively for the selection of ornaments for the brides. A bespoke suite will enable the customers to customise their choices. A privilege lounge with personalised services will be another feature of the showroom, to be run by a set of specially trained staff.

The store has a set of experts who will brief the customers on the sourcing, value and features of different gemstones. The experience zone, set up as part of the showroom, offers an immersive experience to the customers on the gold and diamond manufacturing process. More than being a sales point, it has been conceived to be a jewellery tourist destination where the customer gets to know the depth, diversity and styles of traditional ornament making and jewellery craft. There will be a special pavilion to showcase the precious and age-old diamonds, jewelleries and antiques collected from across the world. The express billing counter, vast collection of light-weight ornaments, multi-level parking is added features of the store.

Malabar Group Chairman M P Ahammed termed the completion of 30 years as a momentous occasion in their journey which was made possible only because of the trust and affection of the customers. “Their continued support and trust took us where we stand now as one of the biggest jewellery groups in the world. We are especially happy to set up this store at the same place where we started our humble journey. This is a significant step towards our journey to emerge as the biggest jewellery retailer in the world,” he said.

Similar Artistry Stores are already operating in Hyderabad, Bangalore, Chennai and Delhi. Work is in progress to set up 20 more such stores in other prominent cities in the country, he added.

“The artistry store here gives an indication of how we want to move ahead in the coming years. We wanted to give a totally different experience to the customers, providing them information on design development and manufacturing. This is one of the crucial results of our continued and sustained research and development on how to elevate the shopping experience. The trust from the customers and our commitment to give back the best to them made this brand the most favourite of the people,” said O Asher.

The Group at present has showrooms in India, UAE, Bahrain, Kuwait, Malaysia, Oman, Qatar, Saudi Arabia, Singapore and the United States. The Group plan to expand its footprint to more countries such as United Kingdom, Bangladesh, Australia, Canada, Egypt, Turkey and South Africa in the coming years, he added.

Malabar Gold has also introduced a special reward scheme for the customers to celebrate the 30 years of operations. It will give a gift, the value of which will be equal to that of 100 mg gold coin, against every purchase worth Rs 30,000. In case of diamonds, gems, precious stones and ornaments, the gift will be equal to that of a 250 mg gold coin. The offer will continue till May 31. This will be applicable also to those making advance purchase booking.

Malabar is the first jewellery group in the country to implement HUID hallmarking across its showrooms for all its products. It has 317 showrooms across 10 countries at present. It plans to execute each project by fully adhering to Environment Social Governance to fulfill its commitment to the society and nature. The Group runs on its 10 cardinal promises that include the life-long free maintenance, buy-back guarantee, free insurance protection, complete transparency, 100% value on changing the ornaments, fair price policy, quality-certified diamond products, responsible sourcing, and fair wages and benefits to the employees.

About Malabar Gold and Diamonds

Malabar Gold & Diamonds was established in 1993 and is the flagship company of Malabar Group, a leading diversified Indian business conglomerate. With an annual turnover of $4.1 billion, the company currently ranks as the 6th largest jewellery retailer globally and today has a strong retail network of 312 outlets spread across 10 countries in addition to multiple offices, design centers, wholesale units and factories spread across India, Middle East, Far East & USA. The group, owned by more than 4,000 shareholders, has more than 17,500 professionals from over 26 countries working towards its continued success. Malabar Gold & Diamonds also features an online store www.malabargoldanddiamonds.com providing customers the opportunity to purchase their favourite jewellery at any time and on any day from the comfort of their homes.

The group also operates MGD – Lifestyle Jewellery, a retail concept offering trendy and light weight jewellery that represents the independent and the modern woman through its designs and collections. CSR has been the primary commitment of the group since its inception; integrating ESG (Environmental, Social & Governance) principles into the core business. The key CSR focus areas of Malabar Group Are Health, Education, Women Empowerment, Housing, Hunger Free World and the Environment. The ESG goals of the organization are periodically strengthened by integrating responsibility and sustainability to remain a socially conscious and responsible organization. The group contributes 5% of its profit to such initiatives in the same country of operation.