Forevermark Diamond Jewellery, from De Beers Group, marked its official brand launch in India with the opening of its first flagship store in New Delhi. Positioned as a landmark debut, India becomes the lead market for Forevermark, reflecting the country’s deep cultural connection with diamonds and its growing luxury consumer base. Introducing a refreshed identity, Forevermark aims to redefine diamond jewellery for the modern woman by blending its heritage of craftsmanship with contemporary design.
Campaign Introduction
With its new campaign, “This One’s For Me”, the brand celebrates individuality and self-expression, encouraging women to embrace diamonds as companions in everyday life. Each Forevermark diamond carries a unique inscription symbolising beauty, rarity, and responsibility.
Retail Expansion Plans
The launch also highlights ambitious retail expansion plans, with 15 stores in 2025 and 100 by 2030. The two-day celebrations in New Delhi will feature an immersive showcase of the brand’s story, artistry, and evolving collections.
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