Dassani Brothers introduces its ‘Shubh Labh’ festive collection for Akshay Tritiya 2026, combining traditional motifs with contemporary aesthetics, designed for both retail and B2B markets to drive seasonal demand.

Forevermark Diamond Jewellery builds strong growth momentum ahead of Akshaya Tritiya with retail expansion, consumer-first innovation, and rising demand for natural diamonds in India.

The successful conclusion of BSM Surat 2026 underscores Surat’s dominance as a global diamond hub, driven by international participation, factory visits, and strategic industry collaborations.

Raj Diamonds launches its Akshaya Tritiya campaign highlighting Ruby Splendour and Ancient Splendour collections, capturing the emotional and cultural journey of a modern bride through timeless jewellery design.

PMJ Jewels celebrates Akshaya Tritiya with a witty campaign that blends tradition, investment wisdom, and emotional storytelling, reinforcing gold’s role in long-term prosperity.

India’s gem and jewellery exports in FY 2025–26 highlight a strategic shift towards diversified markets, resilience in value-added segments, and strong growth in silver and platinum jewellery categories.

Platinum jewellery is witnessing strong global traction as record-high gold prices reshape consumer preferences, according to PGI’s Q4 2025 report.

Instamart and Kalyan Jewellers introduce a first-of-its-kind Gold Rate Protection feature, enabling customers to lock gold prices ahead of Akshaya Tritiya and benefit from the lower rate on purchase day.

Shringar House of Mangalsutra introduces its largest-ever seasonal collection with 3,000+ designs, reflecting shifting consumer preferences and strong demand ahead of Akshaya Tritiya 2026.

Senco Gold & Diamonds expands its retail footprint with its first Rourkela store launch, inaugurated by Bhumi Pednekar ahead of Akshaya Tritiya, bringing heritage craftsmanship and modern jewellery retail experience to the city.