Senco Gold & Diamonds Hosts an Innovative CSR Event to Support Bengal Artisans
Senco Gold & Diamonds is a leading pan-India jewellery retailer with a legacy of more than eighty-five years and the largest jewellery retail player in eastern India based on number of showrooms, with a whopping count of 171+. Senco Gold & Diamonds has been rated as the 2nd Most Trusted Jewellery Brand 4th year in a row by TRA and recognized amongst Most Desired Jewellery Brand by TRA in 2024, much ahead of most of our peers, securing 78th ranking in the recent Global Luxury Goods list by Deloitte.
‘Attitude of Gratitude – Chapter 3’: Supporting Struggling Artisans
Senco Gold & Diamonds announces its annual CSR event ‘Attitude of Gratitude – Chapter 3’ (event happening for the 3rd consecutive year) at Gallery Gold (art gallery supported by Senco Gold & Diamonds) today, with a mission to support the struggling artists of Bengal to maintain the existence of diminishing art forms of West Bengal. These art forms include craftsmanship related to cork art, thermocol, brass, handmade jewellery, clay, to mention a few.
Spreading Positivity Through Gratitude
Senco Gold & Diamonds has always been at the forefront when it comes to giving back to society. Speaking on the occasion, Ms. Joita Sen, Director & Head of Marketing & Design, Senco Gold & Diamonds stated, “We are grateful for God’s blessings and the love we receive from our customers and stakeholders. Attitude of Gratitude was an initiative taken by me two years back to spread the message of positivity and care at the beginning of the new year every year. In this year’s Attitude of Gratitude Chapter 3, we recognize the honest plights of the artisans of West Bengal who are working relentlessly to uphold the age-old artistry and craftsmanship.”
Recognizing Bengal’s Eminent Artists
Mr. Suvankar Sen, MD & CEO, Senco Gold & Diamonds added, “We have invited almost 4 eminent artists from the remote villages of WB for this occasion, namely Kartik Pal from Kalyani, Samaresh Santra working as a jute artist from Harin Ghata, Panchanon Kangshobanik working as a brass artist from Berhampur, Sadhan Bhaskar working as a cork artist from Murshidabad along with other notable artists like Mr. Palash Kanti Biswas & Mr. Arun Kumar Bhaskar. We recognize them across all mediums so that they feel motivated and receive every support from Senco Gold and Diamonds to continue their work of art and their art forms.”
About Senco Gold Ltd:
A Legacy of Trust and Excellence
Senco Gold & Diamonds (Senco) is a leading pan-India jewellery retailer with a legacy of more than 85 years and the largest in eastern India based on number of showrooms. Senco has been rated as the 2nd Most Trusted Jewellery Brand for the 4th year in a row by TRA and amongst the Most Desired Jewellery Brand by TRA in 2023, much ahead of most of our peers. Senco has also made it to the list of Global Top 100 Luxury Brands by Deloitte in its February 2024 report. Senco’s credit rating has been upgraded by ICRA for its fund-based working capital facilities at [ICRA]A2+ with a “Stable” Outlook for short-term borrowings and [ICRA]A for long-term borrowing. Senco has also been certified as a Great Place to Work (GPTW).
Expanding Horizons Across India and Beyond
Senco has over 171+ showrooms (including 71+ franchisee showrooms) spread across India and one international showroom with a mix of own and franchisee models, and various formats like Classic & Modern, D’Signia, Everlite, House of Senco, and Sennes to cater to various customer segments.
Extensive Jewellery Collection
Senco offers an extensive range of jewellery, including gold, diamond, silver, platinum, as well as precious and semi-precious stones. With a catalogue offering 156,000+ designs for gold jewellery and 86,000+ designs for diamond jewellery, Senco offers a large variety of designs of handcrafted jewellery, most of which are designed in-house by its designers in close collaboration with skilled local karigars in Kolkata and across the country.
Innovative Jewellery Brands and Collections
Senco’s brand portfolio includes:
- Aham: Catering to men
Additionally, Senco offers the Vivaha and Rajwada collections, which are premium wedding jewellery ranges. - Everlite: Focused on lightweight jewellery
- Gossip: The silver and costume jewellery brand
