ShineShilpi is entering a new era with the launch of Shine House, introducing a refreshed business vision through upgraded infrastructure, innovative product offerings, and enhanced retail experiences. Alongside the launch of ShineShilpi 2.0, the company has unveiled Silora for silver jewellery and Platin for platinum jewellery, reinforcing its commitment to craftsmanship, innovation, and retailer-focused growth across India’s jewellery industry.

Quick Summary

ShineShilpi launches ShineShilpi 2.0 with the inauguration of Shine House.
Shine House introduces upgraded technology, systems, products, and luxury retail experience.
Leading jewellery industry dignitaries attended the inauguration.
Silora debuts with exclusive 925 silver jewellery across five product categories.
ShineShilpi continues to focus on handmade 18K and 22K gold jewellery.
The company launches Platin, a dedicated platinum jewellery brand.
The brand aims to strengthen retailer partnerships with innovative and exclusive collections.

ShineShilpi Strengthens Its Presence in India’s Jewellery Industry

ShineShilpi has carved a strong presence in India’s jewellery industry with its focus on craftsmanship, innovation, and a wide-ranging portfolio across gold, silver, and platinum. The brand continues to evolve with changing market trends, introducing exclusive designs and refined collections that resonate with retailers nationwide. The launch of the new Shine House marks a significant milestone, reflecting a renewed vision through upgraded systems, enhanced technology, and an elevated retail experience. Under the leadership of Pramod Mehta, ShineShilpi reflects a clear understanding of the jewellery market and consumer preferences. His strategic vision continues to steer the brand’s growth and future direction.ShineShilpi has carved a strong presence in India’s jewellery industry with its focus on craftsmanship, innovation, and a wide-ranging portfolio across gold, silver, and platinum. The brand continues to evolve with changing market trends, introducing exclusive designs and refined collections that resonate with retailers nationwide. The launch of the new Shine House marks a significant milestone, reflecting a renewed vision through upgraded systems, enhanced technology, and an elevated retail experience. Under the leadership of Pramod Mehta, ShineShilpi reflects a clear understanding of the jewellery market and consumer preferences. His strategic vision continues to steer the brand’s growth and future direction.

ShineShilpi 2.0: A New Beginning for Retailers

With the launch of ShineShilpi 2.0, what can new retailers look forward to? What fresh offerings is the brand introducing?

Shifting to our new office was one of the biggest projects of my life, as we created the entire Shine House from the ground up. With a new space, we brought something fresh in every aspect—whether it was our products, our systems, our sales approach, or our technology. The moment you stepped into Shine House, you experienced a completely new environment, a touch of luxury, and a sense that you had arrived somewhere truly different.

Grand Inauguration of Shine House

During the inauguration from December 15 to 17, ShineShilpi welcomed retailers and some of the most esteemed dignitaries of the jewellery industry. Mr Joy Alukkas, Chairman, Joyalukkas, graced the opening, along with leaders from national jewellery bodies, including Mr Pramod Agarwal, Chairman, National Gem & Jewellery Council of India; Mr Rajesh Rokde, Chairman, GJC; Mr Prithviraj Kothari, President, IBJA and Chairman, JITO; Ms Vaishali Banerjee, Managing Director – India & Middle East and Head of Global Market Development, PGI; and Mr K. Srinivasan, CMD, Emerald Jewel Industry.

Industry Leaders Inspire Retailers

The presence and blessings of these industry leaders made the program exceptionally significant. Retailers had the opportunity to explore the wide variety of jewellery under Pramod Mehta’s brand and discover complete solutions in gold, silver, and platinum. It was an event not to be missed, offering both inspiration and insight into the future of the brand.

Silora: A New Chapter in Silver Jewellery

Silver is increasingly becoming a mainstream choice in the jewellery segment, and the launch of Silora comes at the perfect time. Could you tell us more about the brand and the range of offerings it will bring to the market?

Over the past six months, we’ve noticed a growing interest in silver jewellery. To cater to this demand, we decided to introduce exclusive 925-purity pieces, which are highly sought after by both end consumers and retail showrooms. Many showrooms are now creating separate silver divisions or even standalone stores to promote these collections. With this in mind, we collaborated with manufacturers from across India to develop a wide range of exclusive products across five main categories.

Five Distinct Silver Product Categories

The men’s collection offers a complete range, while the women’s collection includes plain silver, rose gold, antique necklaces, and more. The kids’ collection features diverse designs suitable for young wearers. Recognising the demand for religious items, we have created both hollow and solid idols of deities. Additionally, our accessories collection offers unique items such as ladies’ purses, combs, and belts—perfect as gifts. Altogether, we have explored silver jewellery across five categories, providing something for every customer.

Focus on Handmade Gold Jewellery

With gold prices fluctuating and options ranging from 9 to 24 karats, how is Silora positioning its gold offerings for retailers?

Our focus is currently on handmade jewellery, especially in the 22-karat and 18-karat segments. In regions such as UP, Bihar, and parts of MP and Jharkhand, the demand for 18-karat jewellery is rising rapidly, largely due to its ideal weight and durability. We anticipate that both 18-karat and 22-karat jewellery will see much wider circulation in the near future. The 18-karat pieces, in particular, offer excellent strength and a beautiful shine, making them perfect for intricate handmade designs. While 14-karat and 9-karat jewellery continue to dominate the export market, domestic consumers are increasingly showing interest in machine-made pieces.

Rising Demand for 18K and 22K Jewellery

However, the elegance, craftsmanship, and the appeal of handmade jewellery ensures that 18-karat and 22-karat collections will garner strong domestic demand. We are confident that this trend will continue, with more retailers and customers appreciating the quality, beauty, and durability of these offerings in the coming years.

Introducing Platin Platinum Jewellery

ShineShilpi has long been renowned for its platinum jewellery. Which brand are you introducing in this category?

We are excited to launch a new platinum jewellery brand called Platin, under which we will be introducing a wide range of innovative products. Alongside Platin, we are also unveiling new offerings in gold and silver. The collection features many exclusive pieces that are sure to appeal to retailers, and the design and mechanism behind them are truly remarkable. We invite everyone to visit and experience these new product.

Conclusion

ShineShilpi’s evolution reflects a clear commitment to innovation, craftsmanship, and market-led design across precious metal categories. With the launch of Shine House and new brands, Silora and Platin, the company strengthens its retail partnerships while setting a confident, future-ready direction for the jewellery industry.

FAQs

What is ShineShilpi 2.0?

ShineShilpi 2.0 is the company’s new phase of growth marked by the launch of Shine House, upgraded systems, enhanced technology, and expanded jewellery collections.

What is Shine House?

Shine House is ShineShilpi’s newly developed office and experience centre designed to offer retailers a premium environment along with advanced technology and product showcases.

What is Silora?

Silora is ShineShilpi’s new silver jewellery brand featuring exclusive 925 silver collections across men’s, women’s, kids’, religious products, and accessories.

Which gold jewellery segments is ShineShilpi focusing on?

The company is primarily focusing on handmade 18-karat and 22-karat gold jewellery for the domestic market.

What is Platin?

Platin is ShineShilpi’s newly launched platinum jewellery brand featuring innovative and exclusive platinum collections.

Who attended the inauguration of Shine House?

The inauguration was attended by several prominent jewellery industry leaders, including Joy Alukkas, Pramod Agarwal, Rajesh Rokde, Prithviraj Kothari, Vaishali Banerjee, and K. Srinivasan.

Source: SVAR Media Network

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