SILORA by Shine Shilpi Jewellers shares its vision for the future of silver jewellery in India, highlighting evolving consumer preferences, design innovation, retailer demand, and the emergence of silver as a premium lifestyle category.
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ShineShilpi 2.0 marks a new chapter in India’s jewellery industry with the launch of Shine House, the Silora silver jewellery brand, and Platin platinum collections. Discover how the company is strengthening retail partnerships through innovation, craftsmanship, and market-driven designs.
Shine Shilpi Jewellers Pvt Ltd today, 13th December 2025, unveiled The ShineHouse, its new corporate headquarters, marking a significant milestone in the company’s growth journey. The inauguration was held with a traditional lighting of the lamp ceremony led by the Chief Guest, Mr Joy Alukkas, Chairman, Joyalukkas Jewellers. He was joined by the Guests of Honour, including Mr Pramod Agarwal, Chairman, National Gem & Jewellery Council of India; Mr Rajesh Rokde, Chairman, GJC; Mr Prithviraj Kothari, President, IBJA and Chairman, JITO; Ms Vaishali Banerjee, Managing Director – India & Middle East and Head of Global Market Development, PGI; and Mr K. Srinivasan, CMD, Emerald Jewel Industry, along with Mr Pramod Mehta, Managing Director, Shine Shilpi Jewellers Pvt Ltd, Mr Khyalilal Tated; Mr Rajneesh Mehta and the entire team and family of Shine Shilpi Jewellers. Several industry leaders and dignitaries were also in attendance.
