Shringar House of Mangalsutra Limited (SHOML) has officially inaugurated its expanded, state-of-the-art manufacturing facility in Kandivali, Mumbai, marking a significant milestone in its growth and capacity augmentation journey. The unit is equipped with advanced machinery and upgraded systems designed to enhance precision manufacturing and improve turnaround timelines.
Quick Summary
- SHOML inaugurated its expanded manufacturing facility in Kandivali, Mumbai
- Facility features advanced machinery and upgraded manufacturing systems
- Expansion strengthens annual production capacity in mangalsutra and bridal jewellery segments
- Titan Company MD Mr. Ajoy Chawla attended the inauguration ceremony
- SHOML aims to improve scalability, efficiency, and responsiveness to design trends
- The development supports India’s self-reliant jewellery manufacturing ecosystem
Shringar House of Mangalsutra Officially Inaugurates Its Manufacturing Facility
Shringar House of Mangalsutra Officially Inaugurates Its Manufacturing Facility; Strengthening Its Position in Mangalsutra and Bridal Segments While Advancing India’s Self-Reliant Jewellery Ecosystem
Facility Expansion Marks Major Growth Milestone
Shringar House of Mangalsutra Limited (SHOML) has officially inaugurated its expanded, state-of-the-art manufacturing facility in Kandivali, Mumbai, marking a significant milestone in its growth and capacity augmentation journey. The unit is equipped with advanced machinery and upgraded systems designed to enhance precision manufacturing and improve turnaround timelines.
Industry Leaders Attend Inauguration Ceremony
The official inauguration ceremony was held in the presence of Mr. Ajoy Chawla, Managing Director, Titan Company Limited, along with senior leadership and key industry stakeholders.
Enhanced Capacity to Meet Bridal Jewellery Demand
With this expansion, SHOML has significantly enhanced its annual production capacity, strengthening its ability to cater to sustained demand in the mangalsutra and bridal jewellery segments. The capacity comes at a time when the mangalsutra and bridal jewellery categories continue to demonstrate structural demand resilience. According to the World Gold Council, bridal jewellery remains a key contributor to gold consumption in India, supported by the country’s large and consistent wedding market.
Consumer Trends Drive Design-Led Jewellery Growth
Further, insights from the Gem & Jewellery Export Promotion Council (GJEPC) indicate a growing preference for lighter, design-led jewellery formats, particularly within traditional categories such as mangalsutra, reflecting evolving consumer tastes. In this context, SHOML’s expanded facility enhances its ability to deliver both scale and design adaptability while improving manufacturing efficiencies and consistency. The development also aligns with India’s broader push towards a more self-reliant manufacturing ecosystem by strengthening domestic production capabilities, supporting value addition, and contributing to the ongoing formalisation of the jewellery sector.
Leadership Commentary on Strategic Expansion
Commenting on the occasion, Mr. Chetan Thadeshwar, Chairman and Managing Director, Shringar House of Mangalsutra Limited, said, “The inauguration of our Kandivali facility marks a pivotal moment in our growth journey. This expansion is aligned with our vision to build scalable, future-ready manufacturing capabilities while maintaining the highest standards of quality and craftsmanship. It positions us strongly to address sustained demand in the mangalsutra and bridal jewellery segments and deepen our role within the jewellery manufacturing ecosystem.”
Focus on Technology and Operational Efficiency
Mr. Viraj Thadeshwar, CEO and Executive Director, Shringar House of Mangalsutra Limited, expressed, “This facility is a strategic enabler for our next phase of growth. By integrating advanced technology and optimising operational workflows, we are building a more agile and efficient manufacturing backbone. This will allow us to enhance responsiveness to evolving design trends, improve delivery timelines, and continue driving innovation while scaling sustainably.”
Facility Operations Underway
With operations now underway, the facility is expected to reach optimal capacity in a phased manner, further strengthening the company’s ability to scale efficiently and support its long-term growth ambitions.
Company Overview and Product Portfolio
Shringar House of Mangalsutra Ltd. specializes in the design, production, and distribution of a wide array of Mangalsutras across India. The company boasts a portfolio of over 15 distinct collections and more than 10,000 active SKUs, tailored to meet the preferences of a broad customer base. Its clientele spans corporate buyers, wholesale distributors, and retail partners operating pan-India in 24 states and 4 union territories.
Strong Corporate Client Network
Among its prominent corporate customers are industry leaders such as Malabar Gold, Titan, Reliance Retail, Novel Jewel, Joyalukkas, PN Gadgil Jewellers, and Damas Jewellery (UAE). As of FY25, the company served 34 corporate clients, 1,089 wholesalers, and 81 retailers. Its operations are supported by a dedicated in-house design team comprising 22 designers and 179 skilled karigars, enabling seamless execution from concept to final product.
FAQ
What did Shringar House of Mangalsutra inaugurate?
Shringar House of Mangalsutra Limited inaugurated its expanded manufacturing facility in Kandivali, Mumbai.
What is the purpose of the new facility?
The facility is designed to enhance production capacity, improve manufacturing precision, and support growing demand in the mangalsutra and bridal jewellery segments.
Who attended the inauguration ceremony?
The inauguration ceremony was attended by Mr. Ajoy Chawla, Managing Director of Titan Company Limited, along with industry stakeholders and company leadership.
How does the expansion benefit SHOML?
The expansion improves scalability, operational efficiency, design adaptability, and delivery timelines while strengthening SHOML’s manufacturing capabilities.
What jewellery segments does SHOML focus on?
SHOML primarily focuses on mangalsutra and bridal jewellery categories.
How many SKUs does the company offer?
The company offers more than 10,000 active SKUs across over 15 collections.
Source: SVAR Media Network
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