Silvostyle reveals a new avant-garde brand campaign for the digital natives


17th June 2024

Silvostyle has launched a brand campaign targeting Gen Z and Millennials, featuring Rasha Thadani. The core message of the campaign, “bring out the best in you,” positions Silvostyle jewellery not just as accessories, but as a statement of elegance, confidence, and individuality. The teaser will be launched on social media platforms; Youtube, Instagram, Facebook, available in both English and Hindi catering to Tier 1 and Tier 2 demographic.

Developed in collaboration with Advinci Code, the campaign highlights Silvostyle’s commitment to resonate with Zillennials.

Hemant Chavaan, Vice President, Marketing, E-commerce and CSR, Silvostyle commented, “It is a delight to see the cultural shift in the jewellery space among younger audience. A piece of jewellery can significantly enhance the confidence and individuality of every woman. Our collaboration with Rasha includes an Instagram teaser to generate excitement ahead of the TVC launch.”

Creative Head, Advinci Code, added, “Rasha, being a young trailblazer and a fresh face in the jewellery space, enhances our campaign’s connection with the on-demand generation. It was a pleasure working on the TVC and we are stoked to see the garnered response of the customers”

The campaign embraces individuality and confidence of every woman, celebrating the essence of self-expression and unique personalities. The film unfolds with Rasha Thadani adorning her best jewels and her free-spirited nature with elegance and style. The TVC showcases how once can style Silvostyle’s CZ Sterling jewellery in multifunctional events. Get ready to feast your eyes on the most stylish beats and bling ever! It’s not just a vibe, it’s a full-blown silver sensation.

About Silvosong:

Silvosong is the music to the sterling silver sparkle, music for pure style, and music to be fashionable everyday with Silvostyle!

About Silvostyle:

Silvostyle is a Sterling Silver jewellery retail chain with 7 standalone silver jewellery stores in Maharashtra.