The new edition of Buyer Seller Meeting, the B2B event held in Brazil in 2026 promises to bring the largest South American delegation of visitors. The focus, which initially in the first two years was on Brazilian visitors due to Brazil being the largest consumer market in Latin America and one of the world’s leading economies, has since 2025 included retailers and wholesalers from other South American countries such as Argentina, Chile, Colombia, Peru, and Bolivia.
