Jewellery is the country’s second-largest industry, and events like the Jaipur Jewellery Show (JJS) play a crucial role in strengthening the personal and organisational relationships that sustain it. This was stated by Mr. Pritesh Patel, President and CEO of the Gemological Institute of America, Inc. (GIA), while addressing the inaugural ceremony of the country’s No. 1 B2B and B2C jewellery exhibition—the Jaipur Jewellery Show (JJS)—at the Novotel Jaipur Convention Centre, Sitapura, today, where he was speaking as the Chief Guest. The theme of the show this year is “Coloured Gemstones – Shaping Dreams in Every Color.
