REDEFINING MEN’S JEWELLERY: MEN OF PLATINUM INTRODUCES THE MS DHONI SIGNATURE COLLECTION

A Tribute to MS Dhoni’s Legacy

Cast in rare platinum and infused with his indomitable spirit, every piece in this collection serves as a tribute to MS Dhoni’s enduring legacy. Determination, self-belief, courage, humility, and composure are all qualities that Dhoni stands for, and each piece tells the story of these qualities that he holds close. A true ‘man of platinum’ and a fitting inspiration for a one-of-a-kind limited platinum jewellery collection that aspires to stir that same greatness in those who don the collection.

The Rarity of Platinum

Born of the stars, platinum is found only in select locations across the globe and is a symbol of what is truly rare and precious. Each piece of jewellery in this newly launched collection bears the legend MS Dhoni’s signature – a precious piece of India’s sporting legacy, etched in platinum. Crafted in 95% platinum, this collection from Men of Platinum is cast with clean, bold lines with minimalism at its core.

MS Dhoni’s Thoughts on the Collaboration

Talking about the association, MS Dhoni shared, “It’s been an honour to collaborate with Men of Platinum on this special collection. Platinum, with its strength, rarity, and enduring qualities, has always stood out for me. This collection, marked with my signature, carries personal significance. It reflects the values that have shaped who I am—grit, composure, and self-belief. For me, these pieces are more than just jewellery; they are a tribute to the lessons I’ve learned and the path I’ve walked.”

Insights from Platinum Guild International

Vaishali Banerjee, Managing Director of Platinum Guild International, India, said, “It is a privilege and an honour to collaborate with MS Dhoni on this unique collection. Each piece in the collection carries his signature, making it truly special. It is a partnership that goes beyond creating beautiful jewellery—it’s about aligning our brand with qualities that truly resonate with our consumers, such as grit, resilience, and leadership. Through this association with MS Dhoni, we are confident that we will reinforce the values that platinum represents and further elevate its stature as a symbol of enduring success.”

ELEVATE YOUR STYLE GAME WITH THESE TOP 5 PIECES FROM THE MS DHONI SIGNATURE EDITION:

THE PLATINUM GRID BRACELET

Elegance meets strength in this dual-tone kada, featuring a sophisticated grid pattern with rose gold accents on the side. This kada is crafted from 95% pure platinum, a metal whose strength remains unwavering through years of wear, making it rare! Bearing the legend MS Dhoni’s signature, this piece is perfect for those who exude quiet determination and strong character.

THE PLATINUM MOMENTUM BRACELET

The alternating bevelled triangles on the front of this bracelet, with a striking blend of gloss and matte finishes, symbolise the strength to navigate life’s ups and downs with unwavering values. The back features MS Dhoni’s iconic signature on a sleek black centrepiece. Cast in platinum—an enduring metal as resolute as the legend who inspired it—this bracelet is crafted for those who face life’s challenges with relentless drive, proving that true greatness comes from within.

THE PLATINUM CUBE FUSION BRACELET

The alternating brushed matte platinum and glossy rose gold cube links achieve the perfect balance of versatility and durability. Crafted in platinum—a metal that endures through years of wear, making it truly rare—this bracelet, featuring MS Dhoni’s iconic signature on black, is designed for those who strike a balance between staying adaptable and yet true to their values no matter what.

THE PLATINUM BOLD LINKS BRACELET

Bold, interlocking platinum links form a robust bracelet that reflects the power of unyielding resilience. Crafted from 95% pure platinum, it’s a metal that remains unfading over time, making it incredibly rare. The bracelet features a solid clasp that carries MS Dhoni’s signature, embodying his indomitable strength and unwavering resolve. Designed for men who cherish these values, this piece inspires them to always find strength within.

THE PLATINUM HARMONY CHAIN

Intricate platinum links intertwine to form a seamless, fluid chain, mirroring the harmonious blend of inner strength and outward composure. Crafted from platinum, a metal that maintains its natural pristine white over time, never fading or tarnishing—a metal that’s simply rare. With a solid clasp featuring the legend MS Dhoni’s signature, it is made for those who weave together their resilience and calm in the face of life’s odds.

Collection Availability

This collection will hit stores beginning in October, just in time for Diwali, and will be available with key retailers across India.
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ABOUT PLATINUM GUILD INTERNATIONAL (PGI):

Platinum Guild International (PGI) is a marketing organization with the vision of developing the global platinum jewellery market as a new demand source for platinum. It was formed in 1975 with specialist teams dedicated to growing the global platinum jewellery market through consumer and trade-facing programmes in the four key jewellery markets of China, India, Japan, and the USA. Since then, jewellery development has demonstrated a strong track record in delivering results.

PGI’s Consumer Marketing Programs

Through various programmes, both direct-to-consumer and in collaboration with jewellery retailers and manufacturers, PGI creates consumer-ounce demand by first identifying opportunities for platinum in jewellery and then developing them with partners. It also aims to build an enduring commitment to platinum in jewellery.
PGI’s consumer marketing and educational programmes are focused on developing awareness and an appreciation for platinum’s unique properties as a precious metal for fine jewellery.
In addition, PGI works globally with collaborative partners, running extensive marketing programmes in the four main platinum jewellery markets in China, Japan, the USA, and India. These markets are staffed with strategic planning, marketing, retail, design, and business development experts.
PGI is funded by the leading platinum producers of South Africa, as well as through co-funded programmes with the jewellery industry.

PURITY ASSURANCE PROGRAM

PGI has partnered with TUV India Pvt Ltd to implement a robust audit programme to ensure the purity of platinum under its programme. TUV is one of India’s first certification bodies and has been closely associated with the quality revolution.
Under Platinum Guild India’s quality assurance programme, each piece of jewellery has an assured purity as high as 95%. And as proof of this assurance, every piece is stamped ‘Pt950’ and comes with a tamper-proof quality assurance card that distinguishes authentic platinum from other jewellery.