Senco Gold & Diamonds, one of India’s largest and most trusted jewellery retail chains, has expanded its presence in Jharkhand with its first new store in the city of Hazaribagh. The brand currently operates eight stores in the state.

New Senco Gold & Diamonds Showroom in Hazaribagh
Located on PTC Road, near PTC Ground, Matwari, the new Senco Gold & Diamonds showroom, is spread across an expansive 5,500 sq. ft., and houses an extensive range of handcrafted gold, diamond, and platinum jewellery, that blends traditional artistry with contemporary design sensibilities.
Catering to Customer Base
The Hazaribagh store caters to Senco’s growing customer base that values craftsmanship, authenticity, and innovation. From exquisite bridal jewellery to lightweight daily wear pieces, the store features Senco’s signature collections like Shagun, Aham, Everlite and 9kt that appeal to every age, occasion, and emotion.
Management Commentary on Regional Essence
“For us at Senco, each region in India holds a distinct charm. We try and capture that essence in the jewellery pieces we create inspired by the traditions and people of that area. We are delighted to bring Senco’s trusted legacy and design excellence to Hazaribagh,” said Joita Sen, Director, Senco Gold & Diamonds.
FOCO Model Operation
Senco’s Hazaribagh store operates under the FOCO (Franchise Owned Company Operated) model owned by Ms. Jagriti Sen & Mr. Samrat Chaudhuri, ensuring the brand’s standards of quality, service, and customer experience are strictly maintained.
Franchise Partner’s Enthusiasm
“We are very excited to share the unique Senco in-store experience with locals here and have them embrace the brand’s diverse and beautifully handcrafted collections as a part of their family legacy,” said Mr. Samrat Chaudhuri, Franchise Partner, Senco Gold & Diamonds.
Senco’s Growing Pan-India Footprint
Senco Gold & Diamonds currently has over 192 stores pan India and continues to strengthen its footprint across the country and internationally.
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