Launching worldwide, the new collection celebrates enduring love and timeless devotion through exquisite craftsmanship.
Quick Summary
- Joyalukkas has announced the global launch of Primora, an exclusive designer diamond jewellery collection.
- Primora is inspired by the hornbill, celebrated for its vibrant beauty and legendary lifelong devotion to its partner.
- The collection features diamond necklaces, earrings, bangles, pendants, and rings.
- The grand launch event was held at the Park Hyatt Hotel, Hyderabad.
- The event was inaugurated by Ms. Malvika Sharma (Cine Actress), Mr. Thomas Mathew (Executive Director, Joyalukkas), along with other dignitaries.
- The Primora Collection will be available at all Joyalukkas showrooms worldwide from 22nd August, 2026.
Joyalukkas Announces the Global Launch of Primora
Joyalukkas, the world’s favourite jeweller with over 190 showrooms across 12 countries, has announced the global launch of Primora, an exclusive designer diamond jewellery collection inspired by the remarkable hornbill, a bird celebrated for its vibrant beauty and legendary lifelong devotion to its partner.
Primora Celebrates Enduring Love and Meaningful Connections
Launching across Joyalukkas showrooms worldwide on 22nd August. Primora pays tribute to enduring love, meaningful connections, and the timeless bonds that define life’s most cherished moments. Drawing inspiration from the hornbill’s graceful form, striking colours, and unwavering loyalty, the collection transforms one of nature’s most beautiful stories into elegant jewellery creations.
Exquisite Diamond Jewellery Across Multiple Categories
Designed with meticulous craftsmanship and intricate detailing, the Primora Collection features an exquisite range of diamond necklaces, earrings, bangles, pendants, and rings. Every creation reflects the harmony of contemporary design and timeless elegance, making it a meaningful expression of love and commitment for every occasion.
Dr. Joy Alukkas on the Inspiration Behind Primora
Announcing this exquisite collection, Dr. Joy Alukkas, Chairman, Joyalukkas Group, said:
“At Joyalukkas, every jewellery collection begins with a story that resonates deeply with our customers. With Primora, we found inspiration in the extraordinary devotion of the hornbill, a timeless symbol of loyalty and togetherness. Through this collection, we wanted to celebrate the relationships that enrich our lives and create jewellery that carries meaning beyond its beauty. We are delighted to present Primora to customers around the world and hope it becomes a cherished part of their most precious memories.”
Jewellery Created with Meaning and Craftsmanship
The Primora Collection has been thoughtfully created for those who value jewellery with meaning. Combining artistic design with exceptional craftsmanship, the collection embodies Joyalukkas’ enduring commitment to quality, innovation, and customer delight.
Primora Collection Available Worldwide
The Primora Collection will be available at all Joyalukkas showrooms worldwide from 22nd August, 2026.
Grand Launch Event in Hyderabad
Joyalukkas unveils ‘Primora’ A Designer Diamond Jewellery Collection inspired by nature’s greatest love story. The event was inaugurated by Ms. Malvika Sharma (Cine Actress), Mr. Thomas Mathew (Executive Director, Joyalukkas) along with Mr. Suresh V N (Head – Jewellery Purchase, Joyalukkas), Mr. Anish Varghese (Head – Marketing, Joyalukkas), and other dignitaries. The grand launch event was held at the Park Hyatt Hotel, Hyderabad.
About Joyalukkas
Joyalukkas is one of the world’s leading jewellery retailers, with over 190 showrooms across 12 countries. Renowned for exceptional craftsmanship, quality, trust, and customer service, the brand offers an extensive range of gold, diamond, precious stone, platinum, and silver jewellery. Guided by a commitment to excellence and innovation, Joyalukkas continues to create jewellery that celebrates life’s most meaningful moments while delighting millions of customers across the globe.
FAQs
What is the Primora Collection by Joyalukkas?
Primora is an exclusive designer diamond jewellery collection by Joyalukkas inspired by the hornbill and its lifelong devotion to its partner.
What inspired Joyalukkas’ Primora Collection?
The collection draws inspiration from the hornbill’s graceful form, striking colours, vibrant beauty, and unwavering loyalty.
What jewellery pieces are included in the Primora Collection?
The collection features diamond necklaces, earrings, bangles, pendants, and rings.
When will the Primora Collection be available?
The Primora Collection will be available at all Joyalukkas showrooms worldwide from 22nd August, 2026.
Where was the Primora launch event held?
The grand launch event was held at the Park Hyatt Hotel, Hyderabad.
Who inaugurated the Primora launch event?
The event was inaugurated by Ms. Malvika Sharma (Cine Actress), Mr. Thomas Mathew (Executive Director, Joyalukkas), along with Mr. Suresh V N (Head – Jewellery Purchase, Joyalukkas), Mr. Anish Varghese (Head – Marketing, Joyalukkas), and other dignitaries.
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