CIYAZA UNVEILS NEW BRAND IDENTITY AND EXCLUSIVE COLLECTIONS, REDEFINING ELEGANCE IN JEWELLERY

8th January 2024

In a significant move towards redefining its brand identity, Ciyaza, the distinguished jewellery brand, proudly announces the unveiling of its new brand identity. After six years with the previous logo, the decision to evolve symbolises a transformative journey aligning with the brand’s commitment to timeless elegance.

The redesigned brand identity reflects Ciyaza’s commitment to simplicity, clarity, and sophistication, mirroring the essence of its classy product line. The incorporation of a star in the logo symbolises the brand’s aspiration to shine as a star in the industry, radiating excellence and luxury. The celestial addition underscores Ciyaza’s dedication to selling products and offering a luxurious experience to its discerning clientele. The chosen colour, a rich vine hue, draws inspiration from Ciyaza’s signature rose gold products. By pushing rose gold to an extreme colour spectrum, the brand aims to showcase the high-end allure of its offerings, capturing the essence of opulence and refinement.

Turkish Lightweight Hollow Band Collection

Ciyaza proudly introduces its latest collection, the Turkish Lightweight Hollow Band. A revolutionary take on wedding bands, these lightweight counterparts redefine elegance with weights ranging from 3 to 7 grams, half the weight of traditional bands. Crafted with precision using imported machines and skilfully curated by Turkish artisans, the collection embodies a full-fledged Turkish project, promising style and comfort.

Italian Chains Collection

The Italian Chains project is an undertaking operated by a separate entity known as Ciyaza Industries Limited., a newly established company that falls under the Ciyaza brand umbrella. Manufactured with 100% Italian machines in the bustling city of Surat, India, this collection features a diverse range of Italian Chains, including the exquisite Hirakanthi and others. Boasting over 250 machines, the setup in Surat stands as a testament to the brand’s commitment to quality and diversity in design.

As Ciyaza redefines its brand, the spotlight shines on the Turkish and Italian collections, each telling a unique story of craftsmanship, luxury, and cultural heritage.