Browsing: Gold

The World Gold Council today announced the launch of its first India-focussed gold ETF campaign, built around the powerful core message ‘It’s Aaj Ka Gold’ (means ‘Today’s gold). The campaign is aimed at modernising gold investment for the nation’s digital-savvy young investors. The campaign aims to address the awareness–action gap and reinforce the accessibility, liquidity and strategic relevance of gold ETFs in investor’s portfolio.

A tapestry of design, this long necklace pairs intricate gold craft with pastel stones in aqua, blush, and amber tones featuring aquamarine, morganite, sunstone, and prehnite. The centrepiece glows with a mosaic of gemstones, framed by layered golden detailing. Delicate pearl strands soften the look, adding fluidity to the structured pendant. Matching earrings echo the pastel play, balancing tradition with a modern touch. An artistic statement that turns jewellery into a wearable design, reflecting the growing allure of coloured gemstones among contemporary connoisseurs and brides alike.

The world of fine jewellery is witnessing a refreshing shift from traditional all-gold pieces to vibrant designs adorned with coloured gemstones. More and more people, including today’s modern-day brides, are embracing coloured jewellery as a way to express individuality and add personality to their look. With their soft yet striking appeal, coloured gemstones are redefining what heirloom-worthy jewellery can look like. Kalyan Jewellers’ Huescape collection captures this very essence, where handcrafted gold meets a delicate palette of pastel-hued stones, creating pieces that are timeless yet contemporary.