PRIMA ART, the distinguished brand renowned for transforming 24K Gold into exquisite artwork, has been honored among the ET Now Top 50 Jewellery Brands of India 2025. The grand felicitation ceremony in Mumbai celebrated India’s most inspiring jewellery houses that embody Brilliance, Innovation and Heritage Craftsmanship.
Browsing: Gold
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The Indian Association for Gold Excellence and Standards (IAGES), a Self-Regulatory Organisation established by and for the Indian gold industry, has unveiled an exciting new campaign #PehlaCheckIAGES to elevate gold industry standards across the country.
Hallmarks on jewellery
The World Gold Council today announced the launch of its first India-focussed gold ETF campaign, built around the powerful core message ‘It’s Aaj Ka Gold’ (means ‘Today’s gold). The campaign is aimed at modernising gold investment for the nation’s digital-savvy young investors. The campaign aims to address the awareness–action gap and reinforce the accessibility, liquidity and strategic relevance of gold ETFs in investor’s portfolio.
Augmont Enterprises Limited, an integrated gold and silver platform in India serving businesses and consumers, with a presence across 24 states, as of August 31, 2025, has filed its Draft Red Herring Prospectus (DRHP) with market regulator Securities and Exchange Board of India (SEBI).
The State Council meeting of the All Kerala Gold and Silver Merchants Association (AKGSMA) with the India Association for Gold Excellence and Standards (IAGES) took place in Kozhikode, marking a significant step toward enhancing professionalism in the Indian gold industry.
A tapestry of design, this long necklace pairs intricate gold craft with pastel stones in aqua, blush, and amber tones featuring aquamarine, morganite, sunstone, and prehnite. The centrepiece glows with a mosaic of gemstones, framed by layered golden detailing. Delicate pearl strands soften the look, adding fluidity to the structured pendant. Matching earrings echo the pastel play, balancing tradition with a modern touch. An artistic statement that turns jewellery into a wearable design, reflecting the growing allure of coloured gemstones among contemporary connoisseurs and brides alike.
The world of fine jewellery is witnessing a refreshing shift from traditional all-gold pieces to vibrant designs adorned with coloured gemstones. More and more people, including today’s modern-day brides, are embracing coloured jewellery as a way to express individuality and add personality to their look. With their soft yet striking appeal, coloured gemstones are redefining what heirloom-worthy jewellery can look like. Kalyan Jewellers’ Huescape collection captures this very essence, where handcrafted gold meets a delicate palette of pastel-hued stones, creating pieces that are timeless yet contemporary.