GIA INDIA EXPANDS ITS EDUCATION PORTFOLIO WITH LAUNCH OF “JEWELLERY MERCHANDISING FOR RETAILERS” COURSE

5th June 2024

GIA India has launched a new merchandising course for retailers. The newly introduced, “Jewellery Merchandising for Retailers” course is designed to revolutionize the jewelry retail landscape in India, offering participants invaluable insights into the art and science of effective jewelry merchandising strategies

Designed to equip students with essential merchandising concepts, the course will empower jewelers to craft strategies that align with their business objectives and drive sales success. Jewelry business owners, merchandisers, retail sales staff, category/section/floor managers, and store managers can enroll in this newly launched course, which will be conducted via remote learning for four days a week, from 9:00 a.m. to 1:30 p.m.. A hands-on practical session scheduled for one day, from 9:00 a.m. to 5:00 p.m., at GIA India’s Mumbai campus. The first batch starts on Monday, June 10, 2024.

The Jewellery Merchandising for Retailers course explores details of understanding Indian jewelry target audiences, giving participants the tools to recognize and evaluate consumer trends, preferences, and purchasing habits. Equipped with this knowledge, jewelers may customize their merchandising tactics to efficiently target and interact with their intended consumer segments, thus enhancing sales and customer experience. With a strong emphasis on overall learning experience, students will continue to engage in case-studies and group discussions even after course completion.

“For jewelry retailers to succeed in today’s increasingly competitive market, knowing how to effectively use the art of merchandising has become a necessity. Participants can take advantage of the course’s blended mode of learning and balance their business and professional commitments,” said Apoorva Deshingkar, Senior Director – Education and Market Development, GIA India.

About GIA India:

GIA India Laboratory Private Limited (‘GIA India’) is an independent subsidiary of the Gemological Institute of America, Inc. (‘GIA’). Established in 1931, GIA is recognized as the world’s foremost authority in gemology. GIA invented the famous 4Cs of Color, Clarity, Cut and Carat Weight and, in 1953, created the International Diamond Grading System™ which is recognized around the world as the standard for diamond quality.

Through research, education, gemological laboratory services and instrument development, the Institute is dedicated to ensuring the public trust in gems and jewelry by upholding the highest standards of integrity, academics, science and professionalism. All of GIA’s activities are governed by its mission to serve the public. Visit GIA.edu or GIAindia.in.