KHIMJI JEWELLERS BETS BIG ON NATURAL DIAMONDS THIS FESTIVE SEASON LAUNCHES MEGA CAMPAIGN WITH NATIONAL AWARD-WINNING ODIA ACTOR PRAKRUTI MISHRA

4th October 2024

Khimji Jewellers, Odisha’s most trusted jeweller since 1936, is proud to announce the launch of their festive campaign ‘Raunak Hai Tumse,’ featuring National Award-winning artist Prakruti Mishra as the face of the campaign. Prakruti Mishra, a celebrated actor, singer, and dancer, embodies the multifaceted nature of diamonds and women alike, drawing a beautiful parallel between their brilliance and strength.

Focus on Natural Diamonds

This year, Khimji Jewellers is shifting focus to natural diamond jewellery, a bold move that acknowledges the rising demand for diamonds amid the fluctuating gold market. Khimji Jewellers has recognised the growing allure of natural diamond jewellery, with increasing interest from customers during the festive season.

Shift from Gold to Diamonds

Traditionally, gold jewellery has taken centre stage in festive shopping; however, with bullish trends in metal prices, Khimji Jewellers has shifted its focus towards diamonds, unveiling a stunning collection that offers luxury and affordability to all.

Diverse Collection

This carefully curated collection features a diverse collection of designs, from classic solitaire rings to contemporary diamond-studded pendants, necklaces, and bracelets. Whether for special occasions or everyday wear, these pieces capture the timeless beauty of diamonds while remaining affordable. Each piece is handcrafted by skilled artisans, ensuring impeccable quality and attention to detail. The versatility of these designs makes them the perfect accessory for any wardrobe or occasion.

Campaign Message

“The new campaign is not just about jewellery—it’s an ode to the women who light up our lives. This festive season, we wanted to celebrate the multi-faceted nature of women, just like diamonds,” said Mr. Mitesh Khimji, Director of Khimji Jewellers. “Women play multiple roles—mothers, daughters, professionals, homemakers—just as diamonds have multiple facets that shine in different lights. Featuring Prakruti Mishra, who is a true example of versatility and brilliance, allows us to honour the women in our lives and offer them diamond jewellery that reflects their radiance. As gold continues to be a key focus in festive purchases, we realized that diamonds are rising in popularity, and our campaign is designed to showcase the unique beauty of diamonds at prices that make them accessible to all”.

Commitment to Quality

Khimji’s commitment to offering the finest quality is reflected in the ethical sourcing and careful selection of every diamond, ensuring both brilliance and durability. True to their belief that luxury should be within reach for all, the collection brings together elegance and affordability, making it easy to find the perfect piece without compromise.

Availability and Festive Offers

This exclusive range is now available across all Khimji Jewellers outlets in Odisha, starting October 4, 2024. Customers are invited to visit any of our showrooms to explore the collection and enjoy special festive offers for a limited time. As part of the festive celebrations, Khimji Jewellers is offering two free gold coins with every ₹30,000 purchase of diamond jewellery* and 1 free gold coin with every ₹30,000 purchase of gold jewellery*.

About Khimji Jewellers:

ABOUT KHIMJI: Khimji Jewellers is an 88-year-old jewellery brand headquartered in Bhubaneshwar. The brand has 9 stores in the state and is known to be the most trusted jeweller in the state.