MAKE THIS ONAM SPECIAL WITH PURE AND EXQUISITE PLATINUM JEWELLERY

Exquisite Platinum Jewellery for Men and Women

Choose from Men of Platinum’s exquisite platinum jewellery for men or Platinum EVARA’s unique designs that perfectly reflect what modern women want today. The pure, unfading white of this rare precious metal complements the traditions of this auspicious occasion. Platinum, with its origins in the stars, is renowned for its ability to withstand daily wear without losing its lustre or shape.

Platinum is a Symbol of Strength and Rarity

Known for its exceptional 95% purity and one of the highest standards in precious jewellery, platinum stands out as a symbol of strength and rarity. It offers a wide variety of uniquely crafted pieces that resonate with the spirit of Onam. Whether you’re looking to embrace the festivities with a touch of elegance or searching for the perfect gift to honour your loved ones, platinum jewellery is a meaningful and unique choice. Each piece, with its distinct craftsmanship and lasting value, not only enhances Onam’s joy but also creates memories that will be cherished for years to come.

A Gift That Leaves a Lasting Impression

From exquisitely crafted neckwear, rings, earrings, or bracelets from Platinum EVARA for women to statement pieces like pendants, chains, or kadas from Men of Platinum, the gift of platinum is sure to leave a lasting impression on your loved ones.

A Reflection of Prosperity and Togetherness

Ms Vaishali Banerjee, Managing Director India at Platinum Guild International, said, “Onam is more than just a festival; it is a celebration of new beginnings and cherished moments. As consumers seek meaningful ways to commemorate milestones and express gratitude and love, platinum jewellery emerges as a choice that encapsulates both sentiment and style. May this Onam be a reflection of prosperity, togetherness, and cherished moments for one and all.”

Platinum Jewellery Collections Available Across India

This Onam, choose from a wide array of platinum jewellery options from Men of Platinum and Platinum EVARA’s curated collections, available across leading jewellery retail stores in India.

About Platinum Guild International (PGI):

Platinum Guild International (PGI) is a marketing organization with the vision of developing the global platinum jewellery market as a new demand source for platinum. It was formed in 1975 with specialist teams dedicated to growing the global platinum jewellery market through consumer and trade-facing programmes in the four key jewellery markets of China, India, Japan, and the USA. Since then, jewellery development has demonstrated a strong track record in delivering results. Through various programmes, both direct-to-consumer and in collaboration with jewellery retailers and manufacturers, PGI creates consumer demand by first identifying opportunities for platinum in jewellery and then developing them with partners. It also aims to build an enduring commitment to platinum in jewellery. PGI’s consumer marketing and educational programmes are focused on developing awareness and an appreciation for platinum’s unique properties as a precious metal for fine jewellery.

Global Collaboration and Market Development

In addition, PGI works globally with collaborative partners running extensive marketing programmes in the four main platinum jewellery markets of China, Japan, USA, and India. These markets are staffed with experts in strategic planning, marketing, retail, design, and business development. PGI is funded by the leading platinum producers of South Africa, as well as through co-funded programmes with the jewellery industry.

Purity Assurance Program

PGI has partnered with TUV India Pvt Ltd to implement a robust audit programme to ensure the purity of platinum under its programme. TUV is one of India’s first certification bodies and has been closely associated with the quality revolution. Under Platinum Guild India’s quality assurance programme, each individual piece of jewellery has an assured purity of as high as 95%. As proof of this assurance, every piece is stamped ‘Pt950’ and comes with a tamper-proof quality assurance card that distinguishes authentic platinum from other jewellery. A unique identification number is also stamped on the jewellery, along with a detailed description of the piece you choose for yourself. Our quality assurance programme is in place to ensure transparency and that the platinum the consumer buys is of the highest quality. After all, that is what true value is all about.