Akshaya Tritiya 2025: Tradition, Transformation & the Future of Jewellery Retail
By Rahul Desai, CEO & MD, International Institute of Gemology (IIG)
Akshaya Tritiya has long held a revered place in Indian culture. Rooted in tradition and prosperity, it marks one of the most auspicious days to invest in gold and other valuables. For generations, families have celebrated this day with the purchase of gold jewellery, signifying abundance and good fortune.
However, in 2025, this age-old tradition is evolving into something far more dynamic—reflective of modern consumer aspirations, values, and lifestyles.
Tradition Meets Transformation
While the cultural significance of Akshaya Tritiya remains intact, its expression has undergone a remarkable shift. Consumers are no longer simply buying jewellery—they are making a statement. Gold continues to be a staple, but what’s gaining momentum is how it’s being styled and paired. From sleek minimalist designs to vibrant gemstone-adorned pieces, buyers are embracing individuality, symbolism, and storytelling.
This shift from passive consumption to active self-expression marks a new era: jewellery is now an extension of identity, not just tradition.
Especially among Gen Z and millennial consumers, meaning and personal resonance outweigh pure material value. It’s no longer about just carat weight or price tag—it’s about aesthetics, values, and emotional connection. A custom-crafted birthstone pendant may hold more significance than a conventional gold bangle.
Retail Insight: Retailers must adapt their inventory and communication strategies—offering personalised services, strong design narratives, and transparency in ethical sourcing.
The Rise of Gemstone Awareness
A defining trend this year is the increasing appreciation for coloured gemstones. From rubies and sapphires to peridot, tourmaline, and spinel, consumers are exploring far beyond the traditional yellow sheen of gold.
This surge reflects a maturing market where design diversity, metaphysical properties, and symbolic meaning play a key role. Over the past year, several leading retailers have reported a 20-25% YoY increase in coloured gemstone sales, underlining this paradigm shift.
Retail Insight: Brands that blend heritage craftsmanship with contemporary gemstone design are seeing higher engagement and loyalty.
Resilience Amidst Rising Prices
Despite global gold price fluctuations, the spirit of Akshaya Tritiya remains unwavering. The day continues to attract buyers—fueled by emotional investment, cultural significance, and generational trust.
Rising prices may affect ticket sizes, but not buyer intent. This opens a larger canvas for innovative offerings—modular, stylised, and affordable pieces that balance aspiration with accessibility.
Retail Insight: Lightweight, mix-and-match, and everyday-wear gold jewellery is seeing strong traction alongside traditional statement pieces.
Education & Skill Development: The Backbone of Progress
To truly capitalise on these evolving opportunities, the jewellery industry must strengthen its backbone—education and skill development.
At the International Institute of Gemology (IIG), we believe the future lies in creating professionals who understand not only the science and art of jewellery but also the evolving psychology of the consumer. From gemologists and designers to retail consultants and digital marketers, every role needs modern tools and training.
A well-informed sales associate doesn’t just close a sale—they build trust, guide the customer journey, and elevate the brand experience.
Industry Call: Education in gemology, design, branding, ethics, and innovation must become central pillars of jewellery business strategy.
A New Era for Jewellery Retail
Akshaya Tritiya 2025 is not just about tradition—it’s a celebration of transformation. It’s a call to the industry: not just to sell, but to curate experiences, educate consumers, and empower talent.
The future of jewellery retail belongs to those who reimagine tradition while anchoring it in trust and skill. Akshaya Tritiya is no longer only about prosperity—it’s about progress with purpose.
Final Thought:
Retailers who embrace these values and invest in evolution—both in product and people—won’t just win the season. They will define the future of the industry.
About International Institute of Gemology (IIG)
Established in 1965, the International Institute of Gemology (IIG) stands as a pillar of excellence in Gemology, Diamond, and Jewellery Design education. With a legacy built on integrity, innovation, and academic rigor, IIG has cultivated a reputation as one of the most respected institutions in the Gems & Jewellery industry.
With over 1,00,000 successful graduates, IIG’s influence extends across national and international markets, playing a vital role in shaping skilled professionals and driving the industry’s growth. Today, IIG continues to shine as a beacon of trust, quality, and leadership in gemological education.
About SVAR Media Network:
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