De Beers Group Ensures India’s Leading TV Anchors Sparkle Brighter with Diamonds This Cricket Season
De Beers Group has partnered with JioHotstar and Star Sports for the ongoing Tata IPL, seamlessly blending the energy of cricket with the timeless allure of natural diamonds. Eleven celebrated anchors from across feeds will showcase exquisite natural diamond jewellery while presenting the matches, adding a touch of brilliance to the game and creating a sparkling connection between sport and elegance
Cricket Anchors Shine with Natural Diamonds
As cricket fever sweeps the nation, India’s leading women cricket anchors are taking centre-stage from the pitch to the spotlight —accessorized with the brilliance of natural diamonds. From the pitch to the studio, these presenters are bringing a touch of glamour to the game, enhancing the energy and elegance of the cricketing experience.
Real Diamonds of the Week Segment
In a first-of-its-kind initiative, these anchors will also celebrate the cricketing highlights through a segment called ‘Real Diamonds of the week’ — a fitting tribute to cricketing stars who, much like diamonds, symbolize brilliance, resilience and timeless legacy.
Stylish Diamond Jewellery On-Screen
Adding to the dazzling spectacle, the anchors will be seen wearing exquisite diamond jewellery, including statement neckpieces, cocktail rings, layered bangles, bracelets and classy earrings—each design chosen to enhance their on-screen presence acd attire.
Brand Perspective from De Beers Group
Shweta Harit, SVP, De Beers Group, said, “Cricket and natural diamonds both embody authenticity, excellence and a lasting legacy. Just as the game unites fans across regions and generations, natural diamonds symbolize connections that stand the test of time. This collaboration brings the brilliance of the sport and the timeless allure of diamonds together, making every moment on screen even more memorable.”
Partnership Highlight from JioStar
Ishan Chatterjee, Chief Business Officer – Sports Revenue, SMB & Creator, JioStar, said, “With record-breaking viewership marking the opening weekend of TATA IPL 2025, cricket continues to unite audiences like never before. This collaboration between De Beers Group and India’s leading women anchors adds brilliance to the game, blending its precision and passion with the timeless elegance of natural diamonds. Just as cricketing icons leave an indelible mark on the field, these presenters shape the narrative with confidence and style, making every moment even more unforgettable.”
Diamonds Meet Cricket: A Symbol of Excellence
With this powerful association between natural diamonds and India’s most-loved sport. The screen is set to dazzle audiences, reinforcing diamonds as the ultimate symbol of excellence, victory, and timeless beauty—both on and off the field.
About De Beers Group
Established in 1888, De Beers Group is the world’s leading diamond company with expertise in the exploration, mining, marketing and retailing of diamonds. Together with its joint venture partners, De Beers Group employs more than 20,000 people across the diamond pipeline and is the world’s largest diamond producer by value, with diamond mining operations in Botswana, Canada, Namibia and South Africa. Innovation sits at the heart of De Beers Group’s strategy as it develops a portfolio of offers that span the diamond value chain, including its jewellery houses, De Beers Jewellers and Forevermark, and other pioneering solutions such as diamond sourcing and traceability initiatives Tracr and GemFair. De Beers Group also provides leading services and technology to the diamond industry in the form of education and laboratory services and a wide range of diamond sorting, detection and classification technology services. De Beers Group is committed to ‘Building Forever,’ a holistic and integrated approach for creating a better future – where safety, human rights and ethical integrity continue to be paramount; where communities thrive and the environment is protected; and where there are equal opportunities for all. De Beers Group is a member of the Anglo American plc group. For further information, visit www.debeersgroup.com.
About SVAR Media Network:
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