Jos Alukkas has launched a new platinum jewellery campaign featuring actor Dulquer Salmaan, marking a significant step in strengthening its luxury jewellery positioning. The campaign showcases contemporary platinum jewellery collections for men and women while highlighting sophistication, individuality, and timeless luxury through modern craftsmanship and design.
Quick Summary
- Jos Alukkas has launched a platinum jewellery campaign featuring Dulquer Salmaan.
- The campaign was launched on 15th May 2026.
- The collection includes platinum rings, chains, bracelets, and contemporary jewellery pieces.
- The campaign aims to position platinum as a symbol of sophistication and individuality.
- Promotions will run across digital, print, and in-store platforms in India and international markets.
- Platinum Guild International highlighted platinum’s growing appeal among modern men.
Campaign Announcement
Jos Alukkas, a trusted name in quality, innovation, and trendy jewellery in India, has launched a platinum jewellery campaign featuring its brand ambassador, actor Dulquer Salmaan on 15th May 2026. The campaign marks a bold new chapter for Jos Alukkas, with Dulquer’s charismatic presence and sophisticated persona bringing alive the essence of platinum jewellery as a statement of individuality and timeless luxury.
Platinum Jewellery Collection
The campaign showcases an exclusive range of meticulously crafted platinum jewellery pieces, including rings, chains, bracelets, and other contemporary pieces tailored for both men and women. Each piece reflects Jos Alukkas’ legacy of craftsmanship while embracing modern design sensibilities.
Statement by Varghese Alukkas
On the campaign, Varghese Alukkas, Managing Director of Jos Alukkas, said, “At Jos Alukkas, we have always believed in offering jewellery that reflects not just beauty, but also meaning and aspiration. Dulquer Salmaan’s authenticity and contemporary appeal perfectly align with the values of our brand and this exceptional collection. Through this campaign, we aim to inspire a new generation to embrace platinum as a symbol of sophistication and individuality.”
Statement by Platinum Guild International
Platinum Guild International Director – Consumer Marketing (India), Sujala Martis, said, “Platinum occupies a distinct space in the men’s jewellery category, combining rarity & strength in a way few precious metals can. Its appeal lies in its understated confidence, making it a compelling choice for modern men seeking jewellery that reflects both personal style and enduring values. The Jos Alukkas’ Men of Platinum campaign, The Icon’s Signature, with Dulquer Salmaan builds on this very aspect and celebrates the actor’s preference for platinum. It clearly signals platinum as the metal of choice for modern men who see jewellery as an expression of character, values and style.”
Brand Vision and Campaign Reach
Through this initiative, Jos Alukkas seeks to position themselves as a brand in the luxury jewellery range, which will inspire customers to opt for platinum in their most important occasions. The campaign will be promoted across digital, print, and in-store platforms across India and international markets. With this launch, Jos Alukkas reaffirms its commitment to innovation, excellence, and offering jewellery that celebrates both tradition and contemporary luxury.
About Jos Alukkas
Jos Alukkas is a name to reckon in the jewellery industry. Designing jewellery in gold, diamond and platinum for over six decades, Jos Alukkas is the first ISO 9001:2000 certified jewellery group in the world showcasing BIS certified 916 hallmarked gold. The jewellery brand has become a trusted name in quality, innovation, trendy jewellery, with 60-plus showrooms and an online store too. Jos Alukkas is committed to the quality and purity of the jewellery crafted. Jos Alukkas group is now headed by Sri. Jose Alukkas, Chairman, Jos Alukkas. His three sons, Sri. Varghese Alukkas, Sri. Paul. J. Alukkas and Sri. John Alukkas as the Managing Directors have revolutionized the market with the innovative concept of the gold supermarket.
For more information, please visit Jos Alukkas Official Website
FAQ
What is the new Jos Alukkas campaign about?
The campaign focuses on platinum jewellery collections featuring actor Dulquer Salmaan and highlights sophistication, individuality, and contemporary luxury.
What jewellery pieces are included in the campaign?
The collection includes platinum rings, chains, bracelets, and other contemporary jewellery designs for men and women.
Who is the brand ambassador for the campaign?
Actor Dulquer Salmaan is the brand ambassador featured in the platinum jewellery campaign.
What is the objective of the campaign?
The campaign aims to position platinum jewellery as a symbol of sophistication, individuality, and modern luxury.
Where will the campaign be promoted?
The campaign will be promoted across digital, print, and in-store platforms in India and international markets.
Source: SVAR Media Network
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