PGI INDIA & VUMMIDI BANGARU JEWELLERS UNVEIL EXQUISITE PLATINUM EVARA’S MULTI SAPPHIRE COLLECTION

23rd April 2024

PGI India strengthens its ongoing association with Vummidi Bangaru Jewellers by presenting a one-of-a-kind statement collection – a stunning Platinum Evara Multi Sapphire collection. Vummidi Bangaru Jewellers, South India’s trusted heirloom jewellery brand with a 124-year-old legacy continues to set new standards in jewellery designs by combining traditional aesthetics with contemporary elements. This collaborative collection with PGI India marks a significant milestone as the first full-fledged collection featuring multi-sapphire stones curated by VBJ and its finest craftsmen.

The Platinum Evara Multi Sapphire Collection is a testament to VBJ’s exquisite craftsmanship and timeless elegance. Comprising of 70 unique pieces, this collection features an array of designs that appeal to both middle-aged and young women. What sets this collection apart is the extensive use of multi-coloured sapphires and weighing from 5 to 110 grams, including shades of blue, violet, pink, green, yellow, orange, and white; along with minimal fancy cut diamonds. VBJ has masterfully incorporated both uncut shapes and cabochon types of multi-sapphires, creating a mesmerizing array of platinum jewellery pieces that suit various style preferences.

Speaking on this collaboration, Amarendran Vummidi, Managing Partner, Vummidi Bangaru Jewellers said, “We are excited to collaborate with PGI to launch the Platinum Evara Multi Sapphire Collection. This collection is a celebration of artistry and creativity, offering discerning customers an unparalleled offering. The introduction of multi-coloured sapphires has definitely added a whole new dimension when it comes to the consumer’s platinum jewellery experience. The collection is sure to resonate with the women of today, who are always on the lookout for unique and statement pieces that have a story to tell and reflect their individuality.”

“We are pleased to strengthen our association and announce an all-new collaboration with VBJ, one of India’s premium heritage jewellery brands, to introduce a stunning Platinum Evara Multi Sapphire Collection. At PGI, we are focused on design innovation to ensure that we cater to varied and evolving consumer demands, while also offering unique and standout platinum jewellery pieces for occasion & everyday wear, especially for gifting. This innovative collaboration between PGI and VBJ represents a fusion of innovation and tradition and surely redefines sophistication and elegance when it comes to platinum jewellery.” said Vaishali Banerjee, MD, Platinum Guild International (PGI)- India.

The Platinum Evara Multi Sapphire Collection boasts a mix of vivid and subtle colours. From organic to geometric forms, it offers a versatile range of styles that are ideal for everyday wear, special occasions as well as for gifting. The product lineup includes a blend of minimalist and sleek designs including pendants, earrings, bracelets, necklaces, and rings, each meticulously crafted to perfection. The exclusive range is only available at VBJ stores in Anna Salai and Anna Nagar.

About Vummidi Bangaru Jewellers:

Vummidi Bangaru Jewellers (VBJ) is a leading fine jewellery brand in South India. The brand is known to offer exceptional value to its customers, myriad choices and extraordinary quality in diamond jewellery, gold jewellery and Silver Ware. Established in 1900, VBJ is trusted by over six generations and has unflinchingly stood the test of time when it comes to harnessing the trust of patrons since its inception. Now VBJ has opened its first store in Dallas, U.S.A since October, 2023.Today, VBJ has a significant presence, with two showrooms in Chennai (Gemini and Annanagar). The website www.vummidi.com allows jewellery connoisseurs to peruse through their elaborate collections. Vummidi Silverware (www.vummidisilverware.com) is synonymous with stunning designs and master artisanship, using its expertise for generations, to translate nature, ideas, precious stones and pure Silver, into veritable pieces of art. Vummidi Bangaru Jewellers boasts of a full-service in-house unit comprising of a ‘Creative Center’, responsible for conceptualising unique and original designs and making the same at their own state-of-the art manufacturing facility.

ABOUT PLATINUM GUILD INTERNATIONAL (PGI):

Platinum Guild International (PGI) is a marketing organisation with the vision to develop the global platinum jewellery market as a new demand source for platinum. It was formed in 1975 with specialist teams dedicated to growing the global platinum jewellery market through consumer and trade-facing programmes in the four key jewellery markets of China, India, Japan and USA. Since then, jewellery development has demonstrated a strong track record in delivering results.

Through various programmes, both direct-to-consumer and in collaboration with jewellery retailers and manufacturers, PGI creates consumer ounce demand by first identifying opportunities for platinum in jewellery, and then developing them with partners. It also aims to build an enduring commitment to platinum in jewellery.

PGI’s consumer marketing and educational programmes are focused on developing awareness and an appreciation for platinum’s unique properties as a precious metal for fine jewellery.

In addition, PGI works globally with collaborative partners running extensive marketing programmes in the four main platinum jewellery markets of China, Japan, USA and India. These markets are staffed with experts in strategic planning, marketing, retail, design and business development.

PGI is funded by the leading platinum producers of South Africa, as well as through co-funded programmes with the jewellery industry.

PURITY ASSURANCE PROGRAM:

PGI has partnered with TUV India Pvt Ltd to implement a robust audit programme to ensure the purity of platinum under its programme. TUV is one of the country’s first certification bodies and has been closely associated with the quality revolution in India.

Under Platinum Guild India’s quality assurance programme, each individual piece of jewellery has an assured purity as high as 95%. And as a proof of this assurance, every piece is stamped ‘Pt950’ and comes with a tamper-proof quality assurance card that distinguishes authentic platinum from other jewellery.

A Unique Identification Number is also stamped on the jewellery in addition to the detailed description of the piece you choose for yourself. Our quality assurance programme is in place to ensure transparency and that the platinum the consumer buys is of the highest quality. After all, that is what true value is all about.