THE HOTTEST RED CARPET JEWELLERY TREND: STATEMENT NECKLACES SET IN PLATINUM

16th July 2023

Statement necklaces set in platinum are making a comeback on red carpets around the globe! Celebrities including Rosie Huntington-Whitely, Rihanna, Lily Collins, and Kirsten Dunst have been spotted wearing a variety of bold necklace styles.

Platinum Guild International, the marketing association for the platinum jewellery industry, predicts that necklaces ranging from single strand chokers with pendants to multi-layered and rivière looks will continue to increase in popularity. Platinum is a naturally white metal unlike white gold, and it is also one of the densest metals in jewellery and hence long lasting. It withstands the test of time without getting tarnished and losing its naturally whiteiance.

Rihanna at CinemaCon

Rosie Huntington-Whitely at ROSE Inc event

Lily Collins at the Met Gala

Kirsten Dunst at the Cannes Film Festival

Platinum Necklace by Platinum Evara

PLATINUM GUILD INTERNATIONAL (PGI) IN INDIA:

ABOUT PLATINUM:

Platinum is 30 times more rare than gold. Mined from deep within the Earth and transformed into jewellery with a minimum of other ingredients, platinum’s lustre, strength and durability are well known. Platinum is widely known for its ability to withstand daily wear without thinning. This noble metal, one of the strongest, natural materials on the planet, is also one of the longest-lasting. Platinum jewellery is almost entirely pure, at 95% purity even when it’s set with diamonds making platinum one of the finest metals available on the market today. Platinum is the natural choice for milestone jewellery, such as engagement rings and wedding bands, because it holds significant gemstones better than any other precious metal. Being 40% denser than gold, platinum holds diamonds better than any other precious metal. Platinum is extremely durable. And unlike other white metal, which retains their whiteness only by being plated with rhodium, platinum jewellery does not need to be plated.