Browsing: Natural Diamonds

The allure of a brilliant natural diamond is no longer a dream that only brides have the right to have! New age consumers are rewriting this wedding narrative by choosing to invest emotionally and financially in natural diamond jewellery to mark every big and little milestone in their lives.

De Beers Group, the world’s leading diamond company, marked a significant milestone in the Indian jewellery landscape with the official launch of the “Heera Hai Aapke Liye” program at IIJS Signature. The star-studded event featured actress Sonakshi Sinha, who joined Ms. Shweta Harit, Global Senior Vice President of De Beers Group and CEO of Forevermark, to unveil an initiative dedicated to making natural diamonds an integral part of daily life for the modern Indian consumer.

As India rapidly emerges as one of the world’s most important jewellery consumption markets, the need for transparency and consumer confidence has never been more critical. Valued at approximately US$80–85 billion in FY24, the Indian jewellery sector is projected to grow to US$225–245 billion by FY35, underscoring the scale and momentum of domestic demand.