Browsing: Natural Diamonds

Indriya, Aditya Birla Jewellery, has introduced a new benchmark in natural diamond selection by prioritising superior sparkle through advanced cut evaluation and light performance standards. With only one in five diamonds meeting its criteria and the launch of SparkleScope technology, the brand aims to redefine how Indian consumers evaluate and purchase diamond jewellery.

Hari Krishna Group celebrated International Yoga Day 2026 with more than 8,300 employees across India, highlighting its dedication to employee wellness, mindfulness, sustainable workplace practices, and holistic well-being through year-round health initiatives.

De Beers and Sotheby’s have concluded their 2026 international auction collaboration with a landmark New York sale featuring exceptional natural diamonds. Following successful events in Hong Kong and Geneva, the auction highlights rarity, craftsmanship, provenance, and the growing role of diamonds as symbols of individuality and cultural significance.

Divine Solitaires, India’s most trusted natural diamond solitaire brand, is expanding its footprint in the UAE through strategic partnerships with Siroya and Maha Al Sibai. The move introduces a transparent, quality-focused natural diamond buying experience designed for today’s informed luxury consumers.

De Beers Group’s Father’s Day campaign featuring Pankaj Tripathi and his daughter Aashi celebrates the evolving father-daughter relationship through natural diamonds, meaningful milestones, and immersive retail experiences across India.

At the 41st World Diamond Congress 2026 in Singapore, GIA’s Dr. Wuyi Wang will deliver a keynote lecture exploring the extraordinary geological origins of natural diamonds, their scientific significance, and the remarkable story they tell about Earth’s evolution.

Zen Diamond India has expanded its e-commerce footprint by launching its Celeste and Gem Pop collections on Amazon India and Myntra. Featuring contemporary 9KT gold jewellery crafted with natural diamonds and colourful semi-precious stones, the collections are designed to appeal to digitally savvy consumers seeking modern fine jewellery online.

Celebrate Father’s Day with Zen Diamond India’s Hugo Collection, featuring contemporary platinum jewellery, natural diamond accessories, luxury timepieces, and premium fragrances crafted for fathers who inspire with confidence, strength, and individuality.

ALROSA’s newly approved Natural Diamond Promotion Program till 2030 focuses on driving sustainable consumer demand, enhancing transparency, educating consumers, supporting fair competition, and reinforcing the unique value of natural diamonds across key global markets.

The diamond industry’s approach to laboratory-grown diamond detection has transformed significantly over the past decade. What began as a challenge of identifying undisclosed synthetic diamonds has evolved into a broader focus on product integrity, supply chain verification, mounted jewelry screening, and ensuring accurate representation of natural, laboratory-grown, and simulated diamonds.