Browsing: Platinum jewellery

Jos Alukkas is all set to make this Akshaya Tritiya unforgettable for its customers across South India with a series of exclusive offers, available at all showrooms. As part of the festive offerings, customers who purchase gold jewellery worth ₹75,000 will receive a free gold coin, creating the perfect blend of tradition and reward.

This year, the festival will be celebrated on 30th April 2025. As the celebrations around Akshaya Tritiya evolve, the significance of purchasing ‘true white’ continues to hold great meaning as it symbolizes purity and auspiciousness. Besides being intrinsically white, Platinum jewellery with its 95% purity and timeless appeal, perfectly embodies the spirit of this occasion. One of the rarest & purest metals to exist on this planet, platinum is known for its naturally white hue that remains untarnished over time, making it a fitting choice for auspicious events.

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