THE SOLITAIRE FESTIVAL OF INDIA IS BACK WITH A BANG

18th July 2024

As the lean season for jewellers approaches, Divine Solitaires is set to rejuvenate the industry with the return of  “The Solitaire Festival of India” (TSFI) for the 3^rd year in a row. It is an event that perfectly encapsulates the brand’s commitment to excellence and luxury. From 1st August to 31st August, customers have the opportunity to purchase exquisite solitaire jewellery both online and across more than 200 stores in 100+ nationwide

The Success of Last Year’s Campaign

The success of last year’s campaign, which saw a remarkable 600% increase in footfall, has set high expectations for TSFI 2024. Partner jewellers, including renowned names like Senco and Ranka Jewellers, have consistently praised TSFI for its ability to drive footfall and excitement year after year, making it a cornerstone event in the jewellery industry.

Bollywood Star Vaani Kapoor as TSFI Ambassador

At the heart of this year’s marketing campaign is Bollywood actress Vaani Kapoor, the TSFI Ambassador for 2024. Known for her roles in blockbusters such as War, Shuddh Desi Romance, and Befikre, Vaani brings star power and a youthful appeal to the promotion. With approximately 8 million Instagram followers, her involvement is set to captivate a younger demographic and elevate the festival’s profile significantly.

Nationwide Marketing Blitz

Divine Solitaires has meticulously planned a series of nationwide marketing activities in over 100 cities. These include localised outreach through regional newspaper advertisements, impactful radio campaigns, and cinema advertisements in theatres nationwide for a full seven days, bringing the festival’s spirit to life.

Exciting Prizes and Assured Gifts

The festival offers a unique opportunity for our valued customers to enjoy amazing assured gifts on the finest natural solitaire diamond jewellery. With each purchase, customers will receive coupons that qualify them for weekly lucky draws, scheduled for the 10th, 17th, and 24th of August. These draws offer exciting prizes, ranging from iPhones to Alto cars. The excitement culminates in a grand bumper day draw on 4th September, where the fortunate winner will drive away in a luxurious XUV 700 and more for other winners.

Celebration of Luxury and Elegance

Jignesh Mehta, the founder of Divine Solitaires, shares his enthusiasm for the event: “The Solitaire Festival of India is the best time to purchase solitaire jewellery, especially as we approach the festive and wedding season. Our customers not only have the opportunity to acquire exquisite solitaires but also stand a chance to win fabulous gifts. It’s a celebration of luxury, elegance, and the joy of giving.”

Interactive Engagement with Live Draw Events

Adding an interactive twist, Divine Solitaires will host a Facebook and Instagram live draw event, engaging audiences nationwide and bringing the excitement of the draw directly to their screens. This initiative aims to create a sense of community and participation, enhancing the overall festival experience.

Join the Celebration

With a focus on increasing footfall and engagement, the festival is set to be a resounding success, delighting customers and jewellers alike. Join us in this grand celebration and experience the magic of Divine Solitaires.