GJIIF 2025: South India’s Premier Jewellery Exhibition Delivers Exceptional Results with High Footfall and Robust Sales
The Akshaya Tritiya edition of South India’s oldest and most premier B2B jewellery event, Gem & Jewellery India International Fair (GJIIF) 2025 was a resounding success with turnout and business transactions exceeding expectations all round.

Unprecedented Visitor Turnout and Strong Business Outcomes
The venue remained crowded on all three days with over 10,000 visitors, and the general overall feedback indicated that exhibitors were extremely satisfied having registered outright orders. Most also reported success in widening their client network with new potential contacts.

A Unique Platform for South Indian Jewellery
GJIIF, organised by the Jewellers and Diamond Traders Association, Madras (MJDTA) and Tamil Nadu Jewellers Federation (TNJF), is the only B2B jewellery show in the country with an exclusive focus on South Indian jewellery. This edition, held from February 28 to March 2, 2025, was well-timed to help the trade prepare for the all-important Akshaya Tritiya festival.

GJIIF 2025: Bigger and Better Than Ever
Jayantilal Challani, Convener-GJIIF and President, MJDTA, said, “This year GJIIF was bigger and better in many ways. Not only were there more exhibitors and visitors than before, we also saw positive sentiment driving business deals. As the only show focusing on South Indian jewellery, GJIIF has become a must-visit event for large corporates and multi-store retailers, as well as huge numbers of smaller and medium retailers from the region.”

Massive Showcase with Renowned Exhibitors
The show had over 400 exhibitors spread over 870 stalls covering a mammoth 2,00,000 sq ft area. These included many renowned manufacturers and wholesalers, most of whom have now been present at the show consistently for years. They believe GJIIF is the ideal platform to introduce new designs for the Akshaya Tritiya festival to the trade and feel GJIIF as the Gateway to the South Indian Jewellery Market. Many new exhibitors also attracted attention with their innovative and creative offerings.

International Participation Expands GJIIF’s Reach
Over the years, the profile of the GJIIF has evolved from being a purely regional trade show to one that attracted visitors from all across India. This year, GJIIF took a further leap, welcoming a large number of overseas buyers, including leaders of trade bodies from South Asia and South-East Asia too. Business visitors from Malaysia, Sri Lanka, Russia, the Middle East, China, and a few other places were also present.

A Key Event for Retailers and Buyers
Emphasising the key role that GJIIF plays for the retail trade, B Sabarinath, President TNJF, said, “Most exhibitors not only had many visitors but also reported good business. Every visitor was keen to book orders to ensure that they have new collections for the auspicious wedding & festival season up ahead. There was a vast variety of choice, with many new designs that gave a contemporary look to the traditional southern ornaments.”
Business-Friendly Environment and Seamless Experience
GJIIF has also been recognised as a premier trade event due to its business-friendly environment. Registration procedures, both prior to the event and at the show, have been streamlined for easy entry while maintaining strict B2B norms. The well-organised layout and the hospitality arrangements go a long way in allowing participants to focus on their business goals.
Commitment to Excellence in Event Execution
“The Organising Team aims to raise the bar each year while planning and executing GJIIF to ensure the highest standards in the arrangements and hospitality of top quality,” said V.K. Manoj, Project Director, United Exhibitions, the event managers. “GJIIF is a landmark event for the South Indian industry, with the entire jewellery fraternity – from the largest to the smallest – visiting the show to do business and network.”
Knowledge Sharing and Engaging Side Events
Alongside the main show, there are also concurrent events of equally high quality, including focused seminars, panel discussions, and educational presentations to enhance knowledge-sharing and future preparedness. Among the highlights of the three-day event were the Networking Nite & Gala Dinner for informal interaction, where the attendees were enthralled by the high-powered performance of world-renowned band STACCATO, a well-known name in global musical circles.
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