Richa Chadha and Trisha Datwani Launch Anmol Accents: Everyday Fine Luxury Jewellery for the Modern Indian Woman
Anmol Jewellers, one of India’s most trusted names in fine jewellery, is excited to announce the launch of Anmol Accents, a fresh new jewellery line created for the modern Indian woman on the go. Designed as a collection of everyday-luxury pieces, Anmol Accents brings Anmol’s legacy craftsmanship into today’s world: versatile, wearable, and personal
Brand Heritage
Founded in 1986 by Ishu Datwani, Anmol Jewellers has spent nearly four decades building a reputation for timeless design, handcrafted quality, and a loyal clientele that includes Bollywood icons and legacy families. From bespoke bridal sets to statement jewels, Anmol has helped shape India’s fine jewellery landscape.
New Label Concept
Anmol Accents isn’t just a new label. It’s a new way of thinking about jewellery. Conceptualised and developed by Trisha Datwani Anand, second-generation jeweller and founder of Anmol Accents, this line is all about modern women who define luxury in their fway, balancing ambition, identity, and everything in between. Her belief is simple: luxury doesn’t need to be loud to be powerful. “This isn’t just a launch, it’s a beginning,” Trisha shares. “Accents is my way of saying: I see you. Because I am you.”
Personal Vision
For Trisha, a second-generation jeweller, Anmol Accents is more than just a new collection. It’s a personal project shaped by her own experience with leadership, marriage, and life transitions. “Luxury has always been personal for Anmol. Today, women want more than just adornment. They want stories, subtle but distinct craftsmanship, intention with fluidity and ease. Anmol Accents is about celebrating their everyday: the meetings, the milestones, the mood shifts. These are jewellery pieces that accompany you as you grow into the person you’re meant to be,” said Trisha Datwani Anand.
Target Audience
Anmol Accents celebrates women navigating work, home, and everything in between. Whether she’s a young mom, a newlywed, or building a business, jewellery is part of her everyday identity, not just an occasional indulgence. Curious, self-aware, and expressive, she sees jewellery not as an occasional indulgence but as part of her everyday identity.
Collection Features
From reimagined mangalsutras to sleek gold hoops and delicate bracelets stacked for a coffee run, Anmol Accents offers finely crafted pieces that blend fashion, function, and feeling, thoughtfully designed to move with her, wherever the day takes her. This collection offers the perfect blend of quiet confidence and accessible luxury, ideal for styling, gifting, or celebrating yourself.
Founder’s Perspective
“Anmol has always been a brand of firsts, and Accents is another one continuing that legacy,” said Ishu Datwani, Founder of Anmol Jewellers. “It’s not just jewellery for special occasions. It’s for women writing their definitions of luxury, every single day. We’re proud to watch Trisha build this, thoughtfully, boldly, beautifully.”
CSR Initiative
During the launch, Anmol Accents announced its CSR support to Srujna Charitable Trust, supporting their Super Didi Program. The initiative helps underserved women across India develop entrepreneurial skills, digital literacy, and leadership abilities. Through 12 Super Didis, it aims to impact 240 women across six locations, creating livelihood opportunities and community leadership. Anmol partnered with Srujna as both share a similar vision: empowering women from the grassroots to the boardroom, which is in line with Anmol Accents’ belief in supporting women navigating multiple roles with confidence and self-expression.
Poetry Campaign
As part of the launch, Anmol Accents also introduced a spoken word poetry campaign that gives voice to modern women’s everyday experiences, from ambition and self-doubt to quiet strength and resilience. Featuring 50 original poems, the campaign covers themes such as ‘The Power of No,’ ‘Imposter Syndrome,’ and ‘The Pay Gap.’ The videos will roll out from August 2025 across Anmol’s digital platforms.
About SVAR Media Network – India’s Best Source for Jewellery News, Magazines, Newsletters and Media
SVAR Media Network is India’s No. 1 Destination for Jewellery News, setting the gold standard in timely, trusted, & trend-driven coverage across the Gems & Jewellery industry. As the Most Followed Jewellery Magazine & Media House in India, SVAR delivers Daily Jewellery News India Updates, market insights, & global developments through its platforms like Jewellery Magazine, Newsletters, AI Powered News Bulletins, Website, Social Media, Podcasts, & much more.
Recognized as Asia’s one of the Best Media in Jewellery & one of the World’s Best Jewellery Media, SVAR Media Network sets Unparalleled Standards in the Gems & Jewellery industry. SVAR is the Most Trusted & Widely Read Voice in the Gems & Jewellery Community.
Renowned as India’s Best Jewellery Magazine & Leading Jewellery Media, SVAR blends legacy with cutting-edge innovation by delivering:
- Best in class Jewellery Magazine for the Gems & Jewellery Industry & Jewellery Enthusiasts
- Real-time AI-Powered Jewellery News via SVARA AI, the World’s First AI Anchor in Fashion, Gems & Jewellery Industry
- India’s One of the First Gems & Jewellery Podcasts
- Digital Jewellery Newsletters for professionals and enthusiasts
- ISO 9001:2015 Certification, the first in the jewellery-media sector, proving our commitment to excellence
- Asia’s First & World’s Second Meta Verified Jewellery Media Brand
Ranked #1 among the Top 5 Gems & Jewellery News Websites, Top 10 Jewellery Magazines in India, & Most Influential Jewellery Media Brands, SVAR Media Network is your Trusted Source for Accurate, Fast, & Future-Focused Jewellery News.
SVAR Media Network is India’s No 1 Digital Media in Jewellery Industry & continues to be the Leading Jewellery Magazine & a Global Leader in Jewellery Media. SVAR Media Network offers a diverse range of services, including: Monthly Magazines, Digital Newsletters, Al-Driven News Bulletins, Social Media Promotions, Website Blogs & Articles, WhatsApp Updates, Podcasts & more…
Whether you seek updates on New Launches, Trade Shows, Celebrity Campaigns, Trends or Market Movements, SVAR is the Authority in Jewellery News India & beyond.
Explore the World of Gems & Jewellery with SVAR Media Network — Your Best Source for Trusted, Trend-Setting Jewellery News & Mediapp Updates, Podcasts & more…
