Shringar House of Mangalsutra Limited, India’s most trusted B2B gold jewellery manufacturer specialising in mangalsutras has curated a range of over 3,000 new designs ahead of Akshaya Tritiya 2026 – the most expansive seasonal collection in the company’s history.
Quick Summary
- Shringar unveils 3,000+ mangalsutra designs ahead of Akshaya Tritiya 2026
- Includes 2,000+ designs in 22K gold and 1,000+ in 18K gold
- Marks the largest seasonal collection in the company’s history
- Consumer demand shifting towards lightweight, affordable, and modular jewellery
- Strong growth observed in western and central Indian markets
- Mangalsutra evolving into a daily wear, lifestyle-driven category
- Company benefits from rise in organized and certified jewellery retail
Record-Breaking Seasonal Collection
Shringar House of Mangalsutra Limited, India’s most trusted B2B gold jewellery manufacturer specialising in mangalsutras has curated a range of over 3,000 new designs ahead of Akshaya Tritiya 2026 – the most expansive seasonal collection in the company’s history. This collection comprises more than 2,000 designs in 22K gold and over 1,000 designs in 18K gold, built to serve the full breadth of India’s jewellery retail landscape.
Changing Consumer Preferences and Market Trends
Akshaya Tritiya remains a major driver of the gold jewellery industry, supported by strong cultural sentiment and long-term value appeal. Gold prices have seen significant movement, but despite this volatility, consumer demand stays resilient, with a noticeable shift toward value-led and high-intent purchases. Consumers are increasingly gravitating towards lightweight, affordable, and design-led jewellery that offers both versatility and everyday wearability, rather than heavy, occasion-specific pieces. There is also a growing preference for contemporary and modular designs, particularly among younger buyers, alongside continued demand for traditional styles in core markets. This shift is driving retailers to focus on curated, design-forward collections that balance aesthetics with price sensitivity, reflecting a broader trend towards more conscious and purpose-driven jewellery buying.
Regional Demand and Category Evolution
With the wedding season approaching, consumers are increasingly making earlier purchase decisions, with southern India remaining stable and western and central regions like Maharashtra, Madhya Pradesh, and Gujarat emerging as key growth markets driven by organized retail and design sensitivity. The mangalsutra category itself is evolving beyond its traditional bridal role into a lifestyle-led, daily wear jewellery segment. Consumers are increasingly opting for minimal, modular, and design-forward pieces that seamlessly blend tradition with modern aesthetics.
Leadership Perspective on Industry Shift
“The Indian jewellery industry is at a pivotal inflection point, and we are committed to leading from the front. Our latest curation is not merely about scale, but about defining the future direction of the category. We are witnessing a clear shift in consumer preferences towards design-led, versatile jewellery, particularly within the mangalsutra segment, which is increasingly evolving into an everyday essential. At Shringar, we have consistently focused on staying ahead of market trend not just responding to them, but actively shaping them through innovation and design leadership,” said, Mr. Chetan Thadeshwar, Chairman & Managing Director, Shringar House of Mangalsutra Ltd.
Growth Through Organized Retail Partnerships
As a trusted manufacturing partner to leading jewellery retailers across India, Shringar continues to benefit from the shift towards organised and certified players, driven by rising consumer preference for quality, transparency, and assured gold standards.
About Shringar House of Mangalsutra Limited
Shringar House of Mangalsutra Ltd. specializes in the design, production, and distribution of a wide array of Mangalsutras across India. The company boasts a portfolio of over 15 distinct collections and more than 10,000 active SKUs, tailored to meet the preferences of a broad customer base. Its clientele spans corporate buyers, wholesale distributors, and retail partners operating pan-India in 24 states and 4 union territories. Among its prominent corporate customers are industry leaders such as Titan, Malabar Gold, Reliance Retail, Novel Jewel, Joyalukkas, PN Gadgil Jewellers, and Damas Jewellery (UAE). As of FY25, the company served 34 corporate clients, 1,089 wholesalers, and 81 retailers. Its operations are supported by a dedicated in-house design team comprising 22 designers and 179 skilled karigars, enabling seamless execution from concept to final product.
FAQ’s
What is special about Shringar’s new collection?
It features over 3,000 designs, making it the largest seasonal launch in the company’s history.
Why is Akshaya Tritiya important for jewellery sales?
It is considered an auspicious occasion for buying gold, driving strong consumer demand across India.
What trends are shaping jewellery demand in 2026?
Consumers prefer lightweight, versatile, and design-led jewellery over heavy traditional pieces.
Which regions are emerging as key growth markets?
Western and central regions like Maharashtra, Madhya Pradesh, and Gujarat are seeing strong growth.
How is the mangalsutra category evolving?
It is transitioning from a bridal-only ornament to a modern, everyday lifestyle jewellery piece.
Who are Shringar’s major clients?
Key clients include Titan, Malabar Gold, Reliance Retail, Joyalukkas, and PN Gadgil Jewellers.
Source: SVAR Media Network
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