The Government of the Russian Federation has introduced Resolution No. 657, a significant regulatory measure aimed at strengthening transparency in the jewelry sector and protecting consumers from misleading practices related to synthetic diamonds. The new rules establish clear labeling requirements and marketing restrictions for jewelry containing synthetic stones, reinforcing the distinction between natural and synthetic products in the marketplace.
Quick Summary
- Russia adopted Resolution No. 657 on May 30, 2026.
- New rules regulate the labeling and marketing of synthetic stones in jewelry.
- Jewelry labels must clearly identify synthetic stones using the term “synthetic” or “Synthet.”
- The use of the word “diamond” and its derivatives for synthetic materials is prohibited.
- Synthetic stones cannot be marketed using natural diamond quality or color descriptions.
- Synthetic stone weight may only be displayed in grams, not carats.
- Terms such as “natural,” “genuine,” “real,” “mined,” and “eco-friendly” cannot be used for synthetic stones.
- The regulation comes into force on September 1, 2026.
- The measure aims to improve transparency, consumer protection, and fair competition within the diamond industry.
New Regulatory Framework for Synthetic Stones
The Government of the Russian Federation has adopted Resolution No. 657 of May 30, 2026, introducing amendments to the Rules for the Sale of Goods under Retail Purchase and Sale Agreements. The measure has been designed to safeguard the national consumer market from fraudulent and deceptive practices related to jewelry containing synthetic stones.
Mandatory Disclosure of Synthetic Origin
Under the new regulations, when a natural mineral name such as diamond is used to describe a synthetic inlay in jewelry, the tag or label must clearly include the word “synthetic.” The abbreviation “Synthet.” is also permitted.
Restriction on the Use of the Word “Diamond”
The Resolution prohibits the use of the word “diamond” and its derivatives for synthetic materials. This provision is intended to ensure a clear distinction between natural diamonds and synthetic alternatives in the marketplace.
Limitations on Quality and Color Descriptions
The regulations also prohibit the indication of quality or color characteristics that are traditionally associated with natural diamonds when referring to synthetic stones. These restrictions are intended to prevent consumers from being misled regarding the nature of the product.
New Weight Declaration Requirements
According to the Resolution, the weight of synthetic stones may only be indicated in grams. The use of carat measurements for synthetic stones is not permitted under the new rules.
Restrictions on Marketing Terminology
The use of words such as “precious,” “real,” “genuine,” “natural,” “mined,” “mineral,” “eco-friendly,” and similar terms or derivatives in connection with synthetic stones is prohibited. These restrictions apply to all information provided to consumers, regardless of the format in which it is communicated.
Effective Date of the Resolution
The Resolution is scheduled to enter into force on September 1, 2026.
Protecting Consumers and Promoting Transparency
The measure aims to protect diamond jewelry consumers from misleading practices and aggressive marketing approaches associated with synthetic stone products. By introducing clear disclosure requirements, the regulation seeks to improve transparency across the jewelry sector.
Supporting Fair Competition in the Diamond Industry
As the world’s largest natural diamond producer by volume, Russia has a strong interest in maintaining clear differentiation between natural and synthetic stones. The Resolution is expected to contribute to fair competition and support long-term stability within the global diamond industry.
Encouraging Similar Measures Worldwide
Industry stakeholders have expressed the view that similar regulations could benefit other jurisdictions. The adoption of comparable standards internationally may help promote transparency, consumer confidence, and sustainable development throughout the global diamond industry.
FAQs
What is Russia’s Resolution No. 657?
Resolution No. 657 is a regulatory measure adopted by the Government of the Russian Federation that establishes new labeling and marketing requirements for synthetic stones used in jewelry.
When will the new regulations take effect?
The Resolution will enter into force on September 1, 2026.
Can synthetic stones be described as diamonds under the new rules?
No. The use of the word “diamond” and its derivatives for synthetic materials is prohibited.
How must synthetic stones be identified on jewelry labels?
Labels must clearly indicate the word “synthetic” or the permitted abbreviation “Synthet.” when a natural mineral name is used.
Can synthetic stones be weighed in carats?
No. The regulations require synthetic stone weight to be stated only in grams.
Which marketing terms are prohibited for synthetic stones?
Terms including “precious,” “real,” “genuine,” “natural,” “mined,” “mineral,” “eco-friendly,” and similar expressions are prohibited.
Why has Russia introduced these regulations?
The regulations are intended to protect consumers, prevent misleading marketing practices, enhance transparency, and promote fair competition within the jewelry and diamond industries.
Source: SVAR Media Network
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