As Dhanteras approaches, Senco Gold & Diamonds has announced “Dhanteras Shagun”, a special festive offer celebrating the tradition of buying gold and jewellery during this auspicious time of the year. The offer will be available across Senco Gold & Diamonds showrooms from 26 October to 8 November 2026.
Quick Summary
- Senco Gold & Diamonds has announced its Dhanteras Shagun festive offer, available from 26 October to 8 November 2026.
- Customers can avail up to ₹14,000 off per 10 grams on gold jewellery.
- The offer includes up to 36% off on natural diamond value.
- Customers can benefit from 0% deduction on old gold exchange.
- Lucky draw prizes include gold worth ₹1.20 crore and an iPhone 18 Pro.
- An assured gift is available on every purchase, while SBI Credit Card holders can avail an instant discount of up to ₹7,500, subject to applicable terms and conditions.
Senco Gold & Diamonds Announces Dhanteras Shagun 2026
As Dhanteras approaches, Senco Gold & Diamonds has announced “Dhanteras Shagun”, a special festive offer celebrating the tradition of buying gold and jewellery during this auspicious time of the year. The offer will be available across Senco Gold & Diamonds showrooms from 26 October to 8 November 2026.
Dhanteras Celebrates Prosperity and New Beginnings
Dhanteras holds special significance in Indian households, with gold purchases traditionally associated with prosperity, good fortune and new beginnings. Through this campaign, Senco Gold & Diamonds aims to make festive jewellery shopping more rewarding while offering customers an opportunity to explore its diverse collections.
Exclusive Gold and Diamond Discounts and Festive Rewards
As part of the offer, customers can avail up to ₹14,000 off per 10 grams on gold jewellery and up to 36% off on natural diamond value. The offer also includes 0% deduction on old gold exchange.
Customers can participate in a lucky draw featuring prizes including gold worth ₹1.20 crore and an iPhone 18 Pro. An assured gift is available on every purchase, while SBI Credit Card holders can avail an instant discount of up to ₹7,500, subject to applicable terms and conditions.
Suvankar Sen on the Significance of Dhanteras
Commenting on the occasion, Mr. Suvankar Sen, CEO and Managing Director of Senco Gold Limited, said, “Dhanteras is deeply rooted in our cultural traditions and represents prosperity, optimism and new beginnings. Gold has always held a special place in these celebrations, bringing families together across generations. With Dhanteras Shagun, we hope to make this festive occasion even more meaningful for our customers. At Senco, we believe jewellery is not just an adornment but also a part of the memories, traditions and milestones that families cherish over the years.”
Joita Sen Highlights Festive Designs and Customer Benefits
Joita Sen, Director & Head of Marketing and Design, Senco Gold & Diamonds, added, “Dhanteras is an auspicious occasion that celebrates prosperity, new beginnings and the joy of bringing home something precious. At Senco Gold & Diamonds, we aim to make every festive purchase meaningful by bringing together exquisite designs, timeless craftsmanship and attractive offers. With our special Dhanteras offers, we make this festive purchase even more rewarding, giving customers more reasons to celebrate with jewellery they will cherish for years to come.”
Gold Coins and Jewellery for Every Festive Occasion
Senco Gold & Diamonds offers an extensive and diverse jewellery portfolio this festive season. From gold coins, a popular choice during Dhanteras, to exquisite gold and natural diamond jewellery, Senco’s expansive offerings ensure there is something for every festive celebration, gifting occasion and milestone.
Visit Senco Gold & Diamonds Showrooms to Avail the Offer
Customers can visit their nearest Senco Gold & Diamonds showroom from 26 October to 8 November 2026 to avail the Dhanteras Shagun offer.
Terms and conditions apply.
About Senco Gold & Diamonds
Senco Gold Ltd. (Senco) is a leading pan-India jewellery retailer with a rich legacy spanning over 85 years and is the largest jewellery retailer in Eastern India by number of showrooms. As per TRA, Senco Gold & Diamonds has secured the 3rd position among the Most Trusted Brands this year, outperforming several industry peers.
Senco’s trailing twelve-month sales reached approximately ₹6,800 crore, demonstrating consistent year-on-year growth and reinforcing the brand’s strong market positioning. In October 2025, Senco Gold & Diamonds recorded its highest-ever retail sales of over ₹1,700 crore, registering a robust 56% YoY growth compared to October 2024. This performance included 60% YoY value growth in gold and 32% YoY value growth in diamonds. In terms of volume, the brand achieved 4% growth in gold, 5% growth in diamonds, and 8% growth in silver.
Currently, Senco operates 200+ showrooms across 17 states in India, along with two international showrooms in Dubai, UAE, through a combination of company-owned and franchisee models. The brand offers multiple retail formats including Classic & Modern, D’Signia, Everlite, House of Senco, and Sennes to cater to diverse customer segments and preferences.
Senco offers an extensive portfolio of jewellery across gold, diamond, silver, platinum, and precious and semi-precious stones. With a catalogue of over 156,000 gold jewellery designs and 86,000 diamond jewellery designs, the brand presents a wide range of handcrafted creations. Most designs are developed in-house by Senco’s design team, working closely with skilled local karigars in Kolkata and across India, blending traditional craftsmanship with contemporary aesthetics.
FAQs
What is Senco Gold & Diamonds’ Dhanteras Shagun offer?
Dhanteras Shagun is a special festive offer by Senco Gold & Diamonds featuring discounts on gold jewellery and natural diamond value, old gold exchange benefits, assured gifts, and lucky draw prizes.
When is the Dhanteras Shagun offer available?
The offer is available across Senco Gold & Diamonds showrooms from 26 October to 8 November 2026.
What discounts are available on gold jewellery?
Customers can avail up to ₹14,000 off per 10 grams on gold jewellery.
What is the diamond discount under Dhanteras Shagun?
Customers can avail up to 36% off on natural diamond value.
What prizes are available in the Dhanteras Shagun lucky draw?
The lucky draw includes prizes featuring gold worth ₹1.20 crore and an iPhone 18 Pro.
Are there additional benefits for customers?
Yes. The offer includes 0% deduction on old gold exchange, an assured gift on every purchase, and an instant discount of up to ₹7,500 for SBI Credit Card holders, subject to applicable terms and conditions.
Who is the CEO and Managing Director of Senco Gold Limited?
Mr. Suvankar Sen is the CEO and Managing Director of Senco Gold Limited.
Source: SVAR Media Network
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