Anmol Jewellers Makes History with Client-Centric “Celebrating ANMOL Women” Campaign
In a groundbreaking move, Anmol Jewellers has become the first-ever jeweller to collaborate with its own clients to create stunning bespoke jewellery pieces. This innovative approach is at the heart of their “Celebrating ANMOL Women” campaign, launched in honour of International Women’s Day.
A Vision Rooted in Client Authorship
“We wanted to give authorship to our clients, making them feel like they’re an integral part of ANMOL,” says Trisha Datwani Anand, Creative Director of Anmol Jewellers and the visionary behind this campaign. “Instead of collaborating with celebrities or influencers, we decided to celebrate the incredible women who are already a part of the Anmol family—our clients.”
Featuring Three Inspiring Women
The “Celebrating ANMOL Women” campaign features three inspiring women:
- Khyati Khetan – A mother with an eye for luxury.
- Shreya Mago – An interior designer with vibrant energy.
- Shernaz Dick – A baker with a gentle spirit and a passion for jewellery.
Each woman worked closely with Anmol’s design team to create a piece that reflects her individual story and personality.
A Creative and Personal Collaboration
“This collaboration was a beautiful experience,” says Khyati. “I never knew I was so creative until today! It allowed me to express my creativity in the true sense.”
Shreya adds, “Working with Anmol’s designers was so much fun! They truly captured my vision and brought it to life in a way I never imagined.”
“You can’t cry on the shoulder of diamonds; it doesn’t give you warmth at night, but it sure gives you a lot of fun in the sun! I am so grateful to ANMOL for giving me this opportunity,” says Shernaz.
Powerful Campaign Visuals
The campaign also features powerful posters that celebrate the multifaceted nature of women, showcasing their strength, softness, and everything in between.
A Special Women’s Day Celebration
Anmol hosted a special Women’s Day event at its flagship store in Bandra, where the three women unveiled their stunning creations and shared their stories. The event was a testament to the power of collaboration and the beauty of celebrating individuality.
A Campaign with a Purpose
“This campaign is about more than just jewellery,” says Trisha. “It’s about empowering women, honoring their stories, and creating a space where they feel seen and celebrated.”
Anmol’s Commitment to Individuality and Empowerment
Ishu Datwani, owner of Anmol Jewellers, expressed his enthusiasm for the campaign, stating, “We are incredibly proud of ‘Celebrating ANMOL Women.’ It embodies the values we hold dear at Anmol—celebrating individuality, empowering women, and creating pieces that tell a story. This campaign is a testament to the special bond we share with our clients.”
Setting a New Standard in the Jewellery Industry
By collaborating with its clients, Anmol Jewellers has set a new standard for the jewellery industry, proving that true luxury lies in celebrating the unique beauty and strength of every woman.
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