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Every diamond holds a story, one of love, confidence, and quiet strength. The Zen Diamond Solitaire Collection celebrates timeless beauty through pieces that feel deeply personal, yet effortlessly sophisticated. Each design is crafted to capture the essence of modern grace, transforming classic silhouettes into meaningful treasures for every occasion.

A wedding is more than just grand celebrations among the families and well-wishers of the bride and groom. It is a sacred union of two souls that deeply reflects their lifelong promise to love and protect each other through their journey together. This wedding season, Divine Solitaires, among India’s leading natural diamonds jewellery brands, reimagines the mangal sutra not only as an essential piece of jewellery, but as a living reminder of the shared journey of a couple with its new wedding campaign titled ‘Every Promise Matters’.

Looking for that one accessory that can effortlessly elevate your bridal look to perfection this season? Think Chandbaalis! These traditional, Indian Jhumka earrings timelessly and elegantly transform Indian brides to look their ethereal, beautiful best through their wedding celebrations!

Ratnalaya Jewellers, in association with the Ratnalaya Charitable Trust, continues its commitment to community upliftment through initiatives that bring people together for a shared purpose. This month, the organisation has expanded its outreach through collaborations designed to serve more lives with consistency and care.

The Black Friday Sale at Gargi by P.N. Gadgil and Sonsis finally here! There will be big discounts on a lot of fashion jewellery. The sale, which lasts from November 28 to 30th, 2025, is one of the brand’s biggest events of the year for marketing. It wants to make expensive jewellery more affordable during the holidays and when people give gifts.

Jos Alukkas, a trusted name in quality, innovation, and trendy jewellery in India, unveiled Shubha Mangalyam line of traditional and contemporary bridal items created to commemorate weddings. 

Every Indian bride carries with her a world of emotions — the rituals she has grown up watching, the culture she belongs to, the memories she holds close and the jewellery that becomes part of her identity on one of the most important days of her life. Malabar Gold & Diamonds, one of the largest gold and diamond retail chains in the world, has long understood the significance of bridal jewellery in India’s rich cultural fabric. The bridal range brings together designs thoughtfully curated, crafted and developed by Malabar Gold & Diamonds, ensuring jewellery created with purity, intention and craftsmanship that honours every bride’s traditions. With deep expertise in bridal craftsmanship, the brand has built an unmatched legacy in creating designs that honour the distinct traditions of brides across the country. 

A seasoned global leader in luxury brand transformation, Pepper brings a wealth of experience in driving commercial growth, digital innovation, and consumer-centric storytelling across some of the world’s most respected fashion and retail brands, including senior roles at Tapestry, Farfetch, and Harrods. Most recently she has served as Chief Marketing and Customer Officer and Managing Director at luxury digital platform Mytheresa.

VBJ Since 1900 (Vummidi Bangaru Jewellers), India’s most trusted heirloom jewellery brand, unveiled AVATARA, a new design chapter shaped for the many roles women lead every day. Avatara ushers in a new dimension of elegance within VBJ’s heritage of legacy craftsmanship, celebrating a jewellery narrative where form and function move in constant reinvention. Each piece is a fluid journey of self-expression – one that can evolve, divide, reassemble and adapt, offering boundless possibilities within a single design.

Day 2 of APGJF 2025 wrapped up successfully with strong buyer participation and thriving business activity. Featuring 350+ exhibitors showcasing the latest jewellery trends and innovations, the show continues to establish itself as a key B2B platform in the region. Excitement now builds for the final day ahead.