Jaipur Jewellery Show (2023) in its 21st Year


18th December 2023

There will be over 1100 booths. Out of which 318 will display gemstones, 660 will display outstanding jewellery, 13 will display costume and silver articles and remaining booths are for Allied machinery and publications. The number of booths as well as the space allotted to the show is a clear barometer that not only repeat exhibitors are coming in a big way but the new exhibitors too are showing keen interest in participating in this grand ‘December Show’


The city of Jaipur, clichéd as the Pink City has qualities galore. One of them is the strong tradition in lapidary (processing and cutting of gems), and Jaipur is now fast becoming a household name for exquisite jewellery. The growth of the city in terms of infrastructure, influx of tourists, new hotels and restaurants, all indicate a city in the making of a metro.

It was in this context that a small step was confidently taken to give a further fillip to the city by launching the Jaipur Jewellery Show (JJS) in 2003 by late Shri Rashmikant Durlabhji. The vision was clear: giving an impetus to the Gems and Jewellery trade; placing Jaipur on the World Gem & Jewellery map. Adapting the new trends of marketing for Gem & Jewellery, such an exposition in Jaipur was long overdue as the city has a rich legacy of colour gemstones and traditional Jewellery.


The humble beginning in 2003 with 67 stalls at Entertainment Paradise (EP) saw an encouraging response, interaction and zeal. Small wonder than that, the 2004 JJS witnessed a quantum leap to 189 booths. There has been no looking back since then. In 2005, the venue was shifted to the Rajmahal Palace, with as many as 276 stalls. This venue provided greater space and facilities to the exhibitors, other participants and visitors. In 2006, the booths saw an impressive increase to 308; 354 in 2007; 357 in 2008, 372 booths in 2009; 413 booths in 2010; 451 in 2011; 464 in 2012; 456 in 2013; 552 booths in 2014 at JECC; 730 booths in 2015, 800 plus booths in 2017; 810 in 2018 and 2019; 800 in 2021 and 902 in 2022. Creating an enduring experience for the sellers and buyers, JJS in its 21st year will host over 1100 booths. This has been possible, owing to brand JJS and the changed venue to JECC eight years ago. There has been a significant growth in the number of booths this year.


Persistent demand for more booths and better facilities by the exhibitors made the Organizing Committee of JJS shift the show to the new venue of Novotel Jaipur Convention Centre (formerly known as Jaipur Exhibition and Convention Centre (JECC) at Sitapura in 2014. With more space and better facilities – JJS has been leveraged to a totally new level. JJS will be showcased in an impressive area of over 2,50,000 square feet, pillar-less hall. New registration area has been created for the convenience of visitors. The exhibitors at the show will find better flooring, lighting, carpets, lounge as well as parking and toilet facilities. In terms of car parking too there will be more space and better facilities for the participants and visitors. JJS has also left no stones unturned in ensuring total security for the high value products on display. Nearly 500 CCTV cameras will be placed at vantage points with security agency personnel ensuring fool proof arrangements are carried out. Members of the media will also be provided with a ‘Media Centre’ well-equipped with adequate facilities. Other than gems and jewellery sections, there will be other sections for publications, machinery, and gem testing laboratories as well as the ‘JJS-IJ Awards Entries’.


There will be over 1100 booths. Out of which 318 will display gemstones, 660 will display outstanding jewellery, 13 will display costume and silver articles and remaining booths are for Allied machinery and publications. The number of booths as well as the space allotted to the show is a clear barometer that not only repeat exhibitors are coming in a big way but the new exhibitors too are showing keen interest in participating in this grand ‘December Show’. The manner in which the stall owners create highly impressive and ambient booths, make them a feast for the eyes. It needs to be underlined that 67% booths at the show are designer stalls.

This time JJS will be attended by more than 8,000 trade visitors, and nearly 50,000 domestic and international visitors.


For this year too, JJS has also been approved for MSME and this would give an opportunity for manufacturers to come forward and use this platform. Exhibitors registered by MSME can apply to avail the benefits of MSME.


The December show, as it is popularly known, has become an important event with nearly 50,000 domestic and foreign visitors coming for the event. These visitors get the opportunity to witness the latest and the finest of what the Gems & Jewellery industry has to offer. These products are not only limited to Jaipur but feature merchandise from exhibitors worldwide. The Department of Tourism, Government of Rajasthan has listed this event on their annual calendar for the tourists and visitors. A large number of tour operators have dovetailed their itinerary with this prestigious event which enables the group of both foreign and domestic tourists to visit the show.


This year too, the JJS will be a complete show with diamonds, colour stones, precious metals – silver, gold, base metals-carving and beads. The exposition will also cover jewellers and gemstone dealers, jewellery institutes, publications apart from others. There will be separate sections for jewellery and gemstones. This categorization will make it convenient for the customers to search out the product of their choice.


Nearly 1000 top retailers of India have already confirmed their participation in the show. These retailers visit the show every year on the invitation of JJS and they have made it a point to get regular supply of their goods as B2B buyers during JJS. This underlines the fact that even buyers have to show their face to manufacturers on a consistent basis.


All India Gem & Jewellery Domestic Council (GJC) Board of Directors have been invited by the JJS for the show. GJC is a national trade federation for the promotion and growth of the trade in gems and jewellery pan India. More than 50 top jewellery retailers of the country will attend this glittering event. They will also get an opportunity to select items from a large number of booths at the show. Their presence will give an opportunity for expert interaction with the exhibitors on issues related to G&J sector.

The Zonal convener meeting (ZCM) will be attended by over 50 GJC – All India Gems and Jewellery Domestic Council members on 23th December.


Like the last year, members of IBJA have been invited and will be hosted this year as well. A meeting of all the IBJA members will be conducted on 22 December.

  1. 1 B2B & B2C SHOW:

Gems & Jewellery shows are held all over the world. However, these are either exclusive B2B international shows or consumer shows in India. Furthermore, JJS is a unique show which has focused both on B2B & B2C shows. Jewellers & Consumers find this rare platform apt for 360 degree feedback. While jewellers come across the usual display of a wide variety of goods both in colour gemstones and diamonds – the metals, beads and carving are equally popular.

At the same time, B2C – Consumers get an opportunity to see nearly 1100 plus booths displaying goods in such an easy format. Here they can simply pick and buy from a number of sellers. They can compare and finalise a piece along with their retailers and friends – which makes it an amazing experience for them.


New addition to JJS last year in 2022, is the exclusive B2B traders pavilion named after the Pink City. The Pink club will have a new location this year and will be part of Hall 2 with a bigger space. In the Pink Club, there will be 80 prefabricated booths and only B2B customers can visit this pavilion. This pavilion will have an exclusive lounge and complimentary Tea/ Coffee and snacks and free Wi-Fi as well.


Another exciting feature of JJS is going to be the Gala Networking evening on 23-December. The evening presents an opportunity and platform to the exhibitors to interact with the top retailers and hosted buyers of JJS over Dinner, cocktail and a live band performance.


JJS-IJ Jewellers’ Design Awards, powered by GIA, will be held once again this year. The prestigious event is much looked forward to. The winners were selected in the Grand Jury Meet. This year’s Grand Jury included Rajiv Jain, JJS Secretary; Vaishali Banerjee, Managing Director, Platinum Guild International, India; Apoorva Deshingkar, Senior Director, Education & Market Development, GIA India; Kavya Potluri, Jewellery Designer; Maithili Raut, Architect, Interior &; Product Designer Partner, Red Architects; Anisha Jain, Celebrity Stylist; Arushi Sharma, Actor; and Tasheen Rahimtullah, Founder, Taste Retreats.

Now in its 13th year, ‘JJS-IJ Design Awards’ has created a special place in the hearts of jewellery connoisseurs in and around India. Year after year, this award has only bettered and honoured the country’s best in design and creativity. This year, a lot of international elements have been used in the jewellery designing. There is no dearth of design talent in this country but it is always interesting to see the vast amount of talent that goes into creating wearable, gorgeous pieces of baubles.

Over 1000 designs have participated in the IJ Awards this year. From these, over 133 designs were evaluated by the eminent jury who travelled from all corners during the rush hours. The awards will be given away in a glamorous ceremony on the evening of 22 December at Novotel Jaipur Convention Centre.


To celebrate and promote designers in all its glory, Jaipur Jewellery Show is hosting Jaipur Jewellery Design Festival (JJDF) for the sixth time, this year with the theme ‘Go Tech & its effect on the Jewellery Industry’.

The festival which will be spread in about 500 sq.mtr of the area in which will have multifold activities including product display by eminent designer brands, an art gallery to display gemstones artistically, seminars and panel discussions, virtual display of jewellery etc. along with library, cafeteria, and live music to give a festive look.

This year JJDF will give a platform to the students of 8 to 10 prominent designing institutes where these budding designers will display their creations.

This JJDF 2023 will showcase the creativity of Jaipur through artisans and designers along with participation of budding designers from leading design institutes.


Jaipur Jewellery Show in its 21th year has a theme ‘Emeralds… your stone your story’.. To promote Emerald, a group of 15 members has been formed as the Emerald Promotion Group with GEMFIELDS as the prime emerald promotion partner. There were a lot of activities planned around this theme of emerald promotion that included a model photoshoot with the brand ambassador of this year, well-known model and actress Pooja Batra.


The Jaipur Jewellery Show has a dedicated social media team. The team has envisioned a platform that will provide its exhibitors, access to millions of potential consumers at low cost and with a realistic insight.

Engagement is a highlight of this strategy where the consumers can shed their traditional and purely passive role to interact directly with the exhibitors, which in turn would provide opportunities to build trustworthy relationships. With trust and transparency in the environment, the conversion rates will grow massively.

The team is not merely on a mission to get maximum likes on Facebook or a large number of followers on Twitter or Instagram. The team’s vision is to unlock the wealth of information that hides behind these staggering numbers for the exhibitors.

The social media would make JJS a more efficient organization where the exhibitors would equip themselves with smarter decision-making capabilities in business. Also, the consumers would have an enriching and engaging experience.


A special feature of the JJS has always been the fact that different stones and jewellery items have been proactively promoted as a theme. Theme for 2023 is ‘Emeralds… your stone your story’… Before choosing a theme, team JJS ensures the promotion of interest of Jaipur. For instance in the past years the themes have been:

2003: Redefining colours

2004: Defining colours, defining value

2005: Mystique of Gems

2006: Emerald: Add one to your life.

2007: Emerald: and More…

2008: Tanzanite: Rarer than the rarest…

2009: Cherish the Miracle of Tanzanite

2010: Kundan Meena… A tradition that goes on for generations

2011: Kundan Meena… A Regal Heritage

2012: Diamond Jewellery…Jaipur Adds Colour To It

2013: Diamond Jewellery…Jaipur Adds Colour To It

2014: Ruby …. The Gem of Gems

2015: Ruby …. Red, Rare and Royal

2017: Ruby …. Red, Rare and Royal

2018: Reflection of Royalty and Creativity

2019: Inspire to create a Fashion Statement

2021: It’s time to sparkle.

2022: Emerald…Timeless Elegance

2023: ‘Emeralds… your stone your story’..


GIA, DTC, GJEPC, WFDB, CIBJO, GJC, NGJCI, IBJA, ICA, Rio-Tinto, Gemfields, G & J Trade Organisations, bodies, associations, miners, IGI and SGL all have been prestigious partners to JJS. Their skill and professional working have added value to this mega event.


The show will open for business visitors from 10 am to 7 pm. For Visitors, the show timings will be from 1 pm to 7 pm. On 25 December, Monday, the show will close at 6.30 pm. (Entry to exhibition halls will be closed 30 minutes prior to the closing timing).


As in the past this year too, the organizers have also made arrangements for individual cameras as well as JJS level for security. To further enhance the security this year, nearly 500 plus cameras have been installed in common area. This year also there will be a bar coded entry system for the visitors.


6 International Exhibitors will participate- 3 from Hong Kong, 2 from Bangkok and 1 from Sri Lanka. Many international visitors are also expected at JJS-2023


Free To and Fro shuttle service will be available for the JJS venue.


The participants will once again be able to enjoy the gastronomic delight at the complimentary lunch which has been much appreciated over the years.

This year there is change as both Hall 1 & Hall 2 will have separate lunch areas. Arrangements have also been made for tea, coffee and snacks on payment basis through 4 canteens.


To make Jaipur a brand in Gem & Jewellery as in the past years, JJS 2023 will witness some organized and well-planned publicity blitz. A select mix of print and electronic media will make the promotional campaign highly effective. Furthermore, there will also be a judicious use of highway hoardings and FM radio. Outdoor publicity will also see a new high this year with extensive coverage not only in Jaipur but also other cities.

The Print Media advertisements will see publicity in local and national newspapers; national consumer publications and trade publications. Radio FM, which has become such a publicity agent, saw advertisements in Radio City, FM Tadka, My FM, Red FM and Radio Mirchi. The direct promotion saw publicity in the form of the JJS Calendar, notebook, and slip pads, etc.


One of the special features of the Jaipur Jewellery Show has been its eminent Chief Guests – most of them related to the gems and jewellery field.

In the year 2003, the Chief Minister of Rajasthan Ms. Vasundhara Raje inaugurated the show. The following year Joint Secretary, Ministry of Commerce, Government of India, Mr. R. Gopalan, IAS, graced the glittering event as the Chief Guest. The year 2005 saw the President of World Federation of Diamond Bourses (WFDB), Mr. Shmuel Schnitzer as the Chief Guest. The following year, the Acting President of Gemological Institute of America (GIA), Ms. Donna Baker, added elegance to JJS by being the Chief Guest. In the subsequent year (2007) Dr. Gaetano Cavalieri, President, CIBJO added grace to the event as the Chief Guest. In 2008, the Chairman of GJEPC, Mr. Vasant Mehta was the Chief Guest. In 2009, the Managing Director of Diamond Trading Company International (DTC), Ms. Varda Shine, was the Chief Guest. In 2010, the Additional Secretary, Ministry of Commerce and Industry, Government of India, Mr. D.K. Mittal, was the Chief Guest. Principal Secretary, Industries and Chairman of RIICO, Mr. Sunil Arora, was the Guest of Honour. In 2011, the Manager, Diamonds, Sales & Marketing, Rio Tinto, India, Mr. Vikram Merchant was the Chief Guest of the event. In 2012, Mr. Sean Gilbertson, Executive Director of  London-based Gemfields Plc and Mr. Pankaj Parekh, Vice Chairman of the Gems and Jewellery Export Promotion Council (GJEPC), were the Chief Guest and Guest of Honour respectively, of the event. In 2013, Hon’ble Governor of Rajasthan, Smt. Margaret Alva was the Chief Guest of the event while Mr. Vipul Shah, Chairman, GJEPC was the Guest of Honour. In 2014, Director General  of Supplies and Disposal(DGSD) in the Union Ministry of Commerce, Mr. Siddharth  was the Chief Guest of the event while Mr. Vipul Shah, Chairman, GJEPC and the Vice President of Swarowski (Asia operation), Mr. Kurt Zbinden were the Guest of Honour. In 2015, the Chief Minister of Rajasthan, Ms. Vasundhara Raje inaugurated the show. The Managing Director of Titan Industry, Mr. Bhaskar Bhat; Chairman of GJEPC, Mr. Praveen Shankar Pandya were the Guests of Honour. In 2017, the Chairman of GJEPC, Mr. Praveen Shankar Pandya was the Chief Guest, while the Chairman of GJF, Mr. Nitin Khandelwal was the Chief Guest of JJDF. Other than this the MD, GIA India & Middle East, Ms. Nirupa Bhatt also visited the festival. In 2018, the Chief Guest was Chairman of Dubai Multi Commodities Centre (DMCC), Mr. Ahmed Bin Sulayem and the Guest of Honour was Chairman of Gems & Jewellery Export Promotion Council (GJEPC), Mr. Pramod Derewala. In 2019, the Chief Guest was Managing Director, Titan Group, Mr. C.K. Venkataraman. Chairman of Gems & Jewellery Export Promotion Council (GJEPC), Mr. Pramod Derewala; Chairman of GJC, Mr. Anant Padmanabhan were the Guests of honour. In 2021, Director General, Directorate General of Foreign Trade, Ministry of Commerce & Industry and also Additional Secretary, Department of Commerce, Ministry of Commerce & Industry Shri Amit Yadav, IAS were the Chief Guest where as Chairman of GJC Mr. Ashish Pethe & Regional Director of GJEPC for Rajasthan region, Mr. Nirmal Bardiya were the Guests of Honour. In 2022, Mr Asher Ottamoochikkal, MD- Indian operations at Malabar Gold & Diamonds was the Chief Guest; Mr. Vipul Shah-Chairman, Gem & Jewellery Export Promotion Council (GJEPC) & Mr. Ashish Pethe-Chairman, All India Gem & Jewellery Council (GJC) were the Guests of Honour at the inauguration ceremony.


One special features of the Jaipur Jewellery Show is the focus on the latest designs, new settings of jewellery. People get to see the latest in fashion from traditional heavy gold ornaments to light weight jewellery. Those who are looking for fashion accessories and stone-studded jewellery will not be disappointed. Yellow & White gold ornaments are expected to be in great demand. As will be ornaments with a traditional and oriental look with fancy cut gemstones. Kundan Meena Jewellery is expected to continue to be an attraction this year. Many affordable items of jewellery will be seen due to light weight and innovative use of colour stones.


The reason why the fabled Pink City has been chosen to be the venue for JJS is the incontrovertible fact that it happens to be a G&J City. Jaipur has a rich tradition, as old as the city’s history itself, of the exquisite art of jewellery and gem-stones. Little wonder that JJS has become an important annual fixture of a happening city called Jaipur. People now look forward to it.

It would not be out of place to mention that some of the top companies in the country are making a beeline for the ochre-pink city for having international conventions, conclaves, symposiums, seminars and workshops. And when the city also happens to be a tourist / shopping destination, it sure is an added advantage. The city has come into its own as a convention / business centre par excellence.