Dhirsons Jewellers is a heritage-led jewellery house with roots tracing back to 1950.The family began its journey in Ludhiana before relocating permanently to Delhi in 1992, where Dhirsons established its flagship presence in Lajpat Nagar. Over the years, the business has grown into a 10,000 to 12,000 square-foot flagship showroom, recognised as one of the largest and most trusted jewellery destinations in the region.
Leadership and Core Principles
The company is led by Managing Director Raghav Dhir, who represents the third generation of the family. His leadership centres on transparency, ethical operations, and a customer-first approach.He oversees the overall business performance of Dhirsons, ensuring that the company maintains consistent standards across all areas of the business. His emphasis on clarity in pricing, consistent service standards, and ethical business practices has helped Dhirsons maintain high conversion rates and strong customer loyalty.
Creative Direction
The creative direction of the brand is headed by Riva Dhir, who focuses on strengthening the design language while staying rooted in Dhirsons’ heritage. She brings a contemporary lens to traditional craftsmanship, refining silhouettes, expanding diamond-led collections, and ensuring the product range resonates with today’s consumer. Her work supports the brand’s evolution without compromising its identity.
Product Portfolio
Dhirsons offers a wide and structured portfolio across gold, polki, kundan, meenakari, diamond, and antique gold jewellery. This assortment meets varied customer needs, from bridal trousseau and occasion wear to everyday pieces. The brand is especially known for heirloom-quality creations that reflect traditional techniques, fine detailing, and precise workmanship.
Retail Experience and Expansion
The flagship showroom delivers a structured retail environment with private consultation areas, curated showcases, and a service model that balances efficiency with personalised engagement. The store functions as both a high-volume retail space and a specialised destination for bridal and high-value jewellery purchases. As part of its expansion strategy, Dhirsons is developing a dedicated luxury floor that will house high-end collections for premium clientele. The company is also evaluating opportunities for regional growth across key North Indian markets, supported by strong brand recall among customers in Punjab, Haryana, Chandigarh, Ludhiana, and the NRI community.
Commitment to Legacy
With a clear commitment to integrity, craftsmanship, and customer trust, Dhirsons Jewellers continues to build on its legacy while strengthening its position in India’s organised jewellery retail landscape.
Profile: Mr. Raghav Dhir, Director
Mr. Raghav Dhir is the Director of Dhirsons Jewellers Pvt. Ltd., a Dhiraj Dhir Group brand steering a seven-decade-old Delhi jewellery house through a phase of strategic modernisation and growth. Representing the next generation of leadership, he is transforming the brand from a traditional family-run business into a contemporary, process-driven organisation recognised for its craftsmanship, design excellence and enduring customer trust.
Experience and Operational Focus
With specialized training in Gem & Jewellery, Stone Grading, and Diamond Grading, he brings over two decades of experience spanning strategy, operations and business development. His belief that exceptional jewellery must balance heritage with innovation has shaped his approach to both product and customer experience. He oversees the full spectrum of operations from manufacturing and design to sales and digital engagement, strengthening systems and implementing structured processes that enhance quality and consistency across the organisation.
Portfolio and Digital Transformation
Under his leadership, Dhirsons has expanded its portfolio to include contemporary lightweight collections, men’s jewellery, curated gifting ranges and bespoke design services, while elevating showroom aesthetics and service standards. He has been instrumental in building the brand’s digital presence, improving discoverability and deepening customer engagement through technology-enabled tools and personalisation.
Personal Interests and Vision
Beyond the business, Raghav is passionate about travelling and spending quality time with his wife and kids. In his free time, he enjoys swimming and cricket. Driven by a commitment to craftsmanship, credibility and sustainable growth, Raghav’s vision is to position Dhirsons among India’s most trusted family jewellers, scaling thoughtfully while staying rooted in the values that have defined the brand for generations.
Profile: Mrs Riva Dhir, Creative Director
Riva Dhir is the Creative Director of Dhirsons Jewellers Pvt. Ltd., a distinguished jewellery brand with over seven decades of legacy in Lajpat Nagar, New Delhi. She leads the brand’s design direction, curates collections across traditional and contemporary styles, and oversees the journey from design conception to retail presentation. Under her creative leadership, Dhirsons has evolved into a destination that seamlessly blends heritage craftsmanship with modern design sensibilities.
Background and Design Philosophy
She holds a BA in Psychology and Philosophy from Lady Shri Ram College, New Delhi, and specialized training in jewellery design, bringing a unique perspective to her craft. Joining the family business in 2019, she immersed herself in every aspect along with her husband and father-in-law. Her design philosophy focuses on creating timeless pieces rather than trend-driven collections. She entered the family business in 2019, learning from the collective experience of the team and deepening her understanding of the brand’s heritage and craft.
Impact and Culture Building
Riva’s influence has been transformative in repositioning Dhirsons for the modern customer. Recognizing the brand’s primarily traditional inventory, she introduced contemporary collections that appeal to today’s jewellery enthusiasts seeking versatile pieces that transition from ceremonial occasions to everyday social settings. Her approach of curating pieces she would personally wear has driven strong market response across customer segments. Beyond design, she has fostered a people-centric culture within the 150-member team, emphasizing genuine care and support. This has strengthened Dhirsons’ reputation for warm, personalized service, with satisfied customers becoming the brand’s strongest advocates.
Vision for Design Excellence
Her vision for Dhirsons remains anchored in unwavering customer satisfaction and exceptional quality. She aspires to create distinctive design language pieces so characteristic that customers can identify Dhirsons jewellery at a glance. Beyond her professional pursuits, she finds inspiration through travel and spending time with her family, while the creative process itself energizes her daily, ensuring she brings passion and authentic care to everything she does at Dhirsons.
About SVAR Media Network – India’s Best Source for Jewellery News, Magazines, Newsletters and Media
SVAR Media Network is India’s No. 1 Destination for Jewellery News, setting the gold standard in timely, trusted, & trend-driven coverage across the Gems & Jewellery industry. As the Most Followed Jewellery Magazine & Media House in India, SVAR delivers Daily Jewellery News India Updates, market insights, & global developments through its platforms like Jewellery Magazine, Newsletters, AI Powered News Bulletins, Website, Social Media, Podcasts, & much more.
Recognized as Asia’s one of the Best Media in Jewellery & one of the World’s Best Jewellery Media, SVAR Media Network sets Unparalleled Standards in the Gems & Jewellery industry. SVAR is the Most Trusted & Widely Read Voice in the Gems & Jewellery Community.
Renowned as India’s Best Jewellery Magazine & Leading Jewellery Media, SVAR blends legacy with cutting-edge innovation by delivering:
- Best in class Jewellery Magazine for the Gems & Jewellery Industry & Jewellery Enthusiasts
- Real-time AI-Powered Jewellery News via SVARA AI, the World’s First AI Anchor in Fashion, Gems & Jewellery Industry
- India’s One of the First Gems & Jewellery Podcasts
- Digital Jewellery Newsletters for professionals and enthusiasts
- ISO 9001:2015 Certification, the first in the jewellery-media sector, proving our commitment to excellence
- Asia’s First & World’s Second Meta Verified Jewellery Media Brand
Ranked #1 among the Top 5 Gems & Jewellery News Websites, Top 10 Jewellery Magazines in India, & Most Influential Jewellery Media Brands, SVAR Media Network is your Trusted Source for Accurate, Fast, & Future-Focused Jewellery News.
SVAR Media Network is India’s No 1 Digital Media in Jewellery Industry & continues to be the Leading Jewellery Magazine & a Global Leader in Jewellery Media. SVAR Media Network offers a diverse range of services, including: Monthly Magazines, Digital Newsletters, Al-Driven News Bulletins, Social Media Promotions, Website Blogs & Articles, WhatsApp Updates, Podcasts & more…
Whether you seek updates on New Launches, Trade Shows, Celebrity Campaigns, Trends or Market Movements, SVAR is the Authority in Jewellery News India & beyond.
Explore the World of Gems & Jewellery with SVAR Media Network — Your Best Source for Trusted, Trend-Setting Jewellery News & Mediapp Updates, Podcasts & more…
