Litestyle by PNG Jewellers, the contemporary fine jewellery brand from the House of PNG, recently announced the opening of its new standalone store at Ideal Landmark Complex, Viman Nagar, Pune. Strategically located in one of Pune’s most vibrant urban neighbourhoods, the new store has been launched to cater to the modern, style conscious customer who prefers lightweight jewellery with strong design statements.
New Litestyle Store Launch in Pune
Spanning 600 sq ft, the Viman Nagar outlet is Litestyle’s fourth store in Pune and the fifth overall, taking the total number of PNG Jewellers stores across formats to 66. The store was inaugurated by actress Sai Tamhankar, marking another milestone in the brand’s steady retail expansion.
Product Range and Design Focus
The store showcases an extensive range of Litestyle jewellery crafted in 14 karat, 18 karat and 22 karat gold, along with elegant 18 karat diamond jewellery. It reinforces Litestyle’s focus on contemporary design, affordability and a refined retail experience, further cementing its appeal among urban jewellery buyers.
Celebrity Perspective on the Brand
Speaking at the inauguration, Sai Tamhankar said, “Litestyle beautifully captures the spirit of today’s women who want jewellery that is expressive, versatile, and effortless. The designs here are stylish yet alluring, making them perfect for everyday wear.”
Brand Insight on Urban Consumers
Hemant Chavaan, Head- Marketing, E-commerce, CRM, and CSR, Litestyle, added, “Viman Nagar is home to a young, urban audience incorporating lightweight and statement jewellery as trends evolve. The retail touchpoint allows us to engage more closely with this segment and diversify their daily fashion choices.”
Expansion Strategy and Brand Vision
Speaking about the expansion plan of Litestyle, a sub-brand of PNG Jewellers, Dr. Saurabh Gadgil, CMD, PNG Jewellers, remarked, “Litestyle represents our commitment to evolving with changing consumer preferences in lightweight fine jewellery while maintaining the trust and craftsmanship PNG Jewellers is known for.”
Launch Offers and Brand Philosophy
Staying true to the brand’s philosophy of accessible luxury, Litestyle offers designs that seamlessly blend everyday wearability with contemporary aesthetics. To celebrate the launch, customers can avail up to 50 percent off on the making charges of all Litetyle jewellery till 4 January 2026.
About Litestyle by PNG
Litestyle by PNG is a contemporary sub-brand of PNG Jewellers, crafted for the modern Indian woman who seeks jewellery that complements her everyday life. Designed in real 14K, 18K and 22K gold, Litestyle offers lightweight, minimalist pieces that are high on style, comfort, and versatility, from boardroom to brunch. With a focus on self-expression, digital integration, and design authenticity, Litestyle redefines what everyday fine jewellery can be. Backed by PNG’s legacy of purity and trust, the brand aspires to make daily adornment more personal, more stylish, and more relevant than ever
About PNG Jewellers
PNG Jewellers is one of the most reputed jewellers in the country, with over 193 years of excellence in creativity and trusted service for customers all over the world. Under the leadership of Dr. Saurabh Gadgil, a visionary entrepreneur, PNG Jewellers continues to evolve as a globally relevant brand while staying rooted in its heritage of purity, trust, and craftsmanship.
About SVAR Media Network – India’s Best Source for Jewellery News, Magazines, Newsletters and Media
SVAR Media Network is India’s No. 1 Destination for Jewellery News, setting the gold standard in timely, trusted, & trend-driven coverage across the Gems & Jewellery industry. As the Most Followed Jewellery Magazine & Media House in India, SVAR delivers Daily Jewellery News India Updates, market insights, & global developments through its platforms like Jewellery Magazine, Newsletters, AI Powered News Bulletins, Website, Social Media, Podcasts, & much more.
Recognized as Asia’s one of the Best Media in Jewellery & one of the World’s Best Jewellery Media, SVAR Media Network sets Unparalleled Standards in the Gems & Jewellery industry. SVAR is the Most Trusted & Widely Read Voice in the Gems & Jewellery Community.
Renowned as India’s Best Jewellery Magazine & Leading Jewellery Media, SVAR blends legacy with cutting-edge innovation by delivering:
- Best in class Jewellery Magazine for the Gems & Jewellery Industry & Jewellery Enthusiasts
- Real-time AI-Powered Jewellery News via SVARA AI, the World’s First AI Anchor in Fashion, Gems & Jewellery Industry
- India’s One of the First Gems & Jewellery Podcasts
- Digital Jewellery Newsletters for professionals and enthusiasts
- ISO 9001:2015 Certification, the first in the jewellery-media sector, proving our commitment to excellence
- Asia’s First & World’s Second Meta Verified Jewellery Media Brand
Ranked #1 among the Top 5 Gems & Jewellery News Websites, Top 10 Jewellery Magazines in India, & Most Influential Jewellery Media Brands, SVAR Media Network is your Trusted Source for Accurate, Fast, & Future-Focused Jewellery News.
SVAR Media Network is India’s No 1 Digital Media in Jewellery Industry & continues to be the Leading Jewellery Magazine & a Global Leader in Jewellery Media. SVAR Media Network offers a diverse range of services, including: Monthly Magazines, Digital Newsletters, Al-Driven News Bulletins, Social Media Promotions, Website Blogs & Articles, WhatsApp Updates, Podcasts & more…
Whether you seek updates on New Launches, Trade Shows, Celebrity Campaigns, Trends or Market Movements, SVAR is the Authority in Jewellery News India & beyond.
Explore the World of Gems & Jewellery with SVAR Media Network — Your Best Source for Trusted, Trend-Setting Jewellery News & Mediapp Updates, Podcasts & more…
