The World Gold Council today announced the launch of its first India-focussed gold ETF campaign, built around the powerful core message ‘It’s Aaj Ka Gold’ (means ‘Today’s gold). The campaign is aimed at modernising gold investment for the nation’s digital-savvy young investors. The campaign aims to address the awareness–action gap and reinforce the accessibility, liquidity and strategic relevance of gold ETFs in investor’s portfolio.

Gemological Science International (GSI), one of the world’s largest gemological organizations, has identified undisclosed lab-grown diamonds in jewelry set with natural brown diamonds. The discovery comes at a critical time, as the global jewelry trade increasingly promotes off-color natural diamonds, such as brown and champagne hues, as unique, fashionable, and affordable alternatives to traditional colorless stones.

Senco Gold & Diamonds, India’s most trusted jewellery house has reported the highest ever retail sales for the month of October in its 85+ year old history! Senco clocked sales of over ₹1,700 crore for the month backed by robust festive buying for Diwali and Dhanteras, registering a 56% YoY growth over October last year. Gold value for the brand went up by 60% YoY while the value of diamonds grew 32% YoY.

Natural Diamond Council (NDC), a global not-for-profit organization collaborating the natural diamond industry and its entire value chain, hosted first-ever edition The Diamond Dialogue in partnership with  Dubai Jewellery Group (DJG). The Diamond Dialogue was a thought-provoking industry roundtable that brought together leading voices from the UAE’s jewellery sector to discuss the evolving landscape of the natural diamond industry.