Platinum Guild International Strengthens Leadership to Harness Rising Global Opportunities
Platinum Guild International (PGI) has announced key leadership augmentations, naming Vaishali Banerjee as Head of Global Market Development, a role that signals PGI’s sharpened focus on unlocking the global demand potential for platinum. In addition to this new mandate, Vaishali will continue in her existing role as Managing Director – India & ME — both critical growth hubs for platinum
A Transformative Moment for Platinum
“This is a transformative time for platinum,” said Vaishali Banerjee. “We are witnessing a shift in global sentiment towards meaningful consumption. Platinum — with its rarity, preciousness, and enduring value — is perfectly poised to accompany this moment. I look forward to further strengthening our presence in India and the UAE while building momentum across key and emerging global markets.”
Leadership Enhancement: Pallavi Sharma Elevated
Strengthening the leadership team further, Pallavi Sharma has been elevated to Deputy Country Manager – India & ME. With India and the Middle East continuing as priority markets for PGI and its sponsors, this underlines PGI’s commitment to unlocking and optimising platinum’s potential through direct engagement, partnerships and market development initiatives.
Evolving Platinum Narrative
“I’m excited to take on this new role at such a dynamic juncture,” said Pallavi Sharma. “Platinum’s narrative is evolving rapidly, and our focus will be on deepening consumer connections and expanding retail partnerships to ensure sustainable category growth across India and the UAE.”
Platinum’s Market Momentum
This strategic move comes at a time when platinum is poised for a new growth chapter. Its strong price advantage, coupled with its intrinsic rarity and preciousness, is generating renewed market favourability worldwide.
ABOUT PLATINUM GUILD INTERNATIONAL (PGI):
Platinum Guild International (PGI) is a marketing organisation with the vision to develop the global platinum jewellery market as a new demand source for platinum. It was formed in 1975 with specialist teams dedicated to growing the global platinum jewellery market through consumer and trade-facing programmes in the four key jewellery markets of China, India, Japan and USA. Since then, jewellery development has demonstrated a strong track record in delivering results. Through various programmes, both direct-to-consumer and in collaboration with Jewellery retailers and manufacturers, PGI creates consumer ounce demand by first identifying opportunities for platinum in jewellery, and then developing them with partners. It also aims to build an enduring commitment to platinum in jewellery. PGI’s consumer marketing and educational programmes are focused on developing awareness and an appreciation for platinum’s unique properties as a precious metal for fine jewellery. In addition, PGI works globally with collaborative partners running extensive marketing programmes in the four main platinum jewellery markets of China, Japan, USA and India. These markets are staffed with experts in strategic planning, marketing, retail, design and business development. Since 2015 PGI has been headquartered in Hong Kong. PGI is funded by the leading platinum producers of South Africa, as well as through co-funded programmes with the jewellery industry.
PURITY ASSURANCE PROGRAM
PGI has partnered with TUV India Pvt Ltd to implement a robust audit programme to ensure the purity of platinum under its programme. TUV is one of the country’s first certification bodies and has been closely associated with the quality revolution in India. Under Platinum Guild India’s quality assurance programme, each individual piece of Jewellery has an assured purity as high as 95%. And as a proof of this assurance, every piece is stamped ‘Pt950’ and comes with a tamper-proof quality assurance card that distinguishes authentic platinum from other jewellery. A Unique Identification Number is also stamped on the jewellery in addition to the detailed description of the piece you choose for yourself. Our quality assurance programme is in place to ensure transparency and that the platinum the consumer buys is of the highest quality. After all, that is what true value is all about.
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