Platinum Guild International (PGI) – India’s 8th Platinum Buyer-Seller Meet all Set to Spotlight Success, Growth, and Innovation

Platinum Guild International (PGI) – India is pleased to announce the 8th edition of its annual flagship event, the Platinum Buyer-Seller Meet. Scheduled to take place on June 26th and 27th, 2025, in Kochi, this marquee industry event will bring together leading retail and manufacturing partners across India’s platinum jewellery industry to showcase innovation, foster strategic partnerships, and drive category growth in a dynamic and evolving retail ecosystem

Event Theme and Participation

This year’s theme focuses on success, innovation and growth, with a clear goal of establishing platinum as the metal of choice for modern Indian consumers. The event will convene 14 of the country’s most prominent platinum jewellery manufacturers and a robust group of 60 leading retail partners from across PGI’s vast network, setting the stage for collaborative expansion across the platinum jewellery landscape. Designed as a catalyst for forward-looking partnerships, the meet will spotlight new opportunities for platinum jewellery across PGI’s branded categories—Platinum Love Bands, Platinum Evara, and Men of Platinum.

Strategic Goals for 2025

Set against the backdrop of shifting global markets and growing interest from younger, new-age consumers, the 2025 edition aims to scale category demand through bolder design narratives, differentiated product innovation, and powerful, insight-led marketing programs. The overarching objective is to reinforce platinum’s relevance and position as a meaningful, competitive, and preferred metal of choice across an evolving range of contemporary consumer occasions.

Leadership Perspective

Commenting on the significance of the upcoming Platinum Buyer-Seller Meet, Ms. Vaishali Banerjee, Managing Director, Platinum Guild International (India & Middle East) and Head of Global Market Development, Platinum Guild International said: “The Platinum Buyer-Seller Meet was created to enable industry-wide growth by highlighting key innovations and building strong partnerships across the platinum jewellery ecosystem. As we step into the 8th edition, we’re seeing notable shifts in consumer behaviour, where platinum is gaining greater mindshare- driven by evolving preferences and favourable pricing trends. This year, our focus is on powering the next phase of growth through compelling design language and impactful market storytelling that expands both relevance and occasions for platinum jewellery.”

Retailers’ Perspectives

Dr. Joy Alukkas, Chairman, Joyalukkas Group said, “The Platinum Buyer-Seller Meet continues to be a vital platform for shaping the future of platinum jewellery. Each year, it inspires us with innovation and insight, helping us align our collections with the evolving preferences of today’s consumers. We are excited to discover this year’s creations and look forward to presenting them to our customers in time for the festive and wedding seasons ahead.”

Dr. Saurabh Gadgil, Chairman & Managing Director, PNG Jewellers said, “Platinum jewellery is fast becoming the go-to choice for self-purchase and milestone gifting, particularly with younger generations and new age consumers. The Platinum Buyer-Seller Meet gives us a curated view of what resonates best with consumers this season and we look forward to yet another exciting edition right before the onset of the festive season!”

Mr. Suvankar Sen, MD & CEO, Senco Gold & Diamonds said, “With the evolving macro-economic shifts and global market movements, we are seeing more consumers shifting up to platinum due to its competitive pricing, coupled with its assurance of rarity, and purity. This year’s Platinum Buyer-Seller Meet comes at a pivotal time to help us meet this consumer interest with the right collections and ranges to meet this demand across price points.”

Manufacturers’ Insights

Mr. Nirav Bhansali – CEO, Prism Jewellery said: “Our focus has been on crafting innovative platinum jewellery that brings out the brilliance of studded jewellery. From new silhouettes to contemporary styling, we’re excited to showcase women’s pieces that break away from templated designs, and elevate platinum’s design language at this year’s Buyer-Seller Meet.”

Mr. Avinash Pahuja, Director, ORO Precious Metals Pvt. Ltd. shared: “We’ve seen a clear shift among younger consumers — a growing preference for platinum, drawn by its understated luxury and differentiated identity. The Platinum Buyer-Seller Meet is an exciting platform for us to introduce our latest collections: a bold exploration of platinum, fused with engineered techniques to shape up contemporary designs. This range reflects our belief that the future of platinum lies not just in purity, but in innovation. At ORO, we engineer every piece with precision — and this new collection is an embodiment of that philosophy. We’re looking forward to having our partners experience these creations firsthand, to touch the detail, feel the quality, and engage in meaningful conversations. Like every year, it’s not just about presenting our work — it’s about learning, exchanging ideas, and shaping what comes next.”

Mr. Nirmal Rawal, Managing Director, BN Jewellers elaborated: “The Platinum Buyer-Seller Meet has grown into a space to showcase forward-thinking design and innovation when it comes to platinum jewellery. This year, we’re excited to introduce our take on bi-metal and modular platinum jewellery that we believe will break new ground.”

Mr. K Srinivasan, Founder and Managing Director, Emerald Jewel Industry India said: “Innovation is at the heart of everything we do. We continue to invest in advanced technology and global machinery to push what’s possible in platinum design and manufacturing. The Platinum Buyer-Seller Meet gives us a powerful platform to showcase this innovation and co-create what the future of platinum jewellery could look like across markets.”

Madhu Jethwani Dhabuwala, CEO – Jewellery, India & Middle East at Jewelex India Pvt. Ltd shared: “As the demand for platinum jewellery expands beyond metros into Tier 2 and Tier 3 cities, it’s exciting to see a new wave of consumers gravitate towards the metal’s minimal, modern aesthetic. At this year’s Platinum Buyer-Seller Meet, we’re focusing on showcasing a wider set of customisation capabilities, especially in love bands and daily wear pieces, to meet the evolving preferences of this wider audience.”

Mr. Colin Shah, Founder & Managing Director, Kama Jewellery said: “The men’s platinum jewellery segment continues to show strong momentum, especially among younger consumers looking for differentiated, meaningful pieces. At this year’s Buyer-Seller Meet, we’re excited to showcase new innovations in this space, aligned with the bold, modern codes that define the Men of Platinum narrative.”

Highlights from the Previous Edition

The previous edition of the Platinum Buyer-Seller Meet saw a remarkable response from the industry, with extensive participation across PGI’s network of retailers and manufacturers. It also marked the announcement of Inoveo Platinum, a new alloy with transformative potential for platinum jewellery manufacturing, and featured an exclusive preview of the highly anticipated MS Dhoni Signature Edition Collection by Men of Platinum launched in October 2024 across leading retail stores.

Role of the Buyer-Seller Meet in Market Development

As the platinum jewellery market in India continues to evolve and expand, the Platinum Buyer-Seller Meet plays a pivotal role in shaping its trajectory by fostering strong partnerships, unlocking new revenue avenues, and driving a platinum-forward approach to establish the metal as a clear choice for the modern Indian consumer.

About Platinum Guild International (PGI)

Platinum Guild International (PGI) is a marketing organisation with the vision to develop the global platinum jewellery market as a new demand source for platinum. It was formed in 1975 with specialist teams dedicated to growing the global platinum jewellery market through consumer and trade-facing programmes in the four key jewellery markets of China, India, Japan and USA. Since then, jewellery development has demonstrated a strong track record in delivering results. Through various programmes, both direct-to-consumer and in collaboration with Jewellery retailers and manufacturers, PGI creates consumer ounce demand by first identifying opportunities for platinum in jewellery, and then developing them with partners. It also aims to build an enduring commitment to platinum in jewellery. PGI’s consumer marketing and educational programmes are focused on developing awareness and an appreciation for platinum’s unique properties as a precious metal for fine jewellery. In addition, PGI works globally with collaborative partners running extensive marketing programmes in the four main platinum jewellery markets of China, Japan, USA and India. These markets are staffed with experts in strategic planning, marketing, retail, design and business development. PGI is funded by the leading platinum producers of South Africa, as well as through co-funded programmes with the jewellery industry.

PURITY ASSURANCE PROGRAM

PGI has partnered with TUV India Pvt Ltd to implement a robust audit programme to ensure the purity of platinum under its programme. TUV is one of the country’s first certification bodies and has been closely associated with the quality revolution in India. Under Platinum Guild India’s quality assurance programme, each individual piece of Jewellery has an assured purity as high as 95%. And as a proof of this assurance, every piece is stamped ‘Pt950’ and comes with a tamper-proof quality assurance card that distinguishes authentic platinum from other jewellery. A Unique Identification Number is also stamped on the jewellery in addition to the detailed description of the piece you choose for yourself. Our quality assurance programme is in place to ensure transparency and that the platinum the consumer buys is of the highest quality. After all, that is what true value is all about.

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