Senco Gold & Diamonds launches its 6th Mumbai store at Sky City Mall Borivali, inaugurated by Wamiqa Gabbi, showcasing gold, diamond and platinum jewellery collections.
Quick Summary
- Expands brand presence to 9 stores in Maharashtra
- Senco Gold & Diamonds opened its 6th store in Mumbai
- Located at Sky City Mall, Borivali
- Inaugurated by actor Wamiqa Gabbi
- Showcases gold, diamond, and platinum jewellery
- Features Art Deco and Retro collections under Everlite
Grand Launch at Sky City Mall Borivali
Senco Gold & Diamonds unveiled its newest store at Level 1 of Sky City Mall, Borivali, marking a significant step in deepening its presence in Mumbai’s thriving retail landscape. The grand launch was elevated by the presence of actor Wamiqa Gabbi, who inaugurated the store.
A Modern Jewellery Haven Showcasing Iconic Collections
Designed as a modern jewellery haven, the store spans approximately 2,475 sq. ft. and brings together some of Senco’s most iconic and intricately crafted collections across gold, diamond and platinum. From heirloom-inspired traditional designs to sleek, contemporary silhouettes, from everyday elegance to statement masterpieces, the store offers a thoughtfully curated repertoire that caters to the evolving tastes of Mumbai’s discerning customers. This includes Senco’s latest Everlite additions the Art Deco collection, which brings bold geometric forms and clean, architectural lines inspired by the opulence of the Deco era, reimagined for today’s style-forward generation; and the Retro collection, which blends iconic vintage influences with modern minimalism to create lightweight, glamorous pieces with a fresh contemporary twist.
Wamiqa Gabbi on Senco’s Versatility and Appeal
Actor Wamiqa Gabbi, who wore a stunning handcrafted piece from Senco’s latest collection, said, “What I love about Senco is how their jewellery feels personal, crafted with heritage, yet designed with a versatility that truly fits Mumbai’s incredibly diverse audience. This city brings together every culture, every age and every style, and Senco somehow has a piece for all of them from modern minimalists to lovers of classic tradition. It’s a brand that understands how people really live and express themselves today, and I’m thrilled to inaugurate a store that celebrates that spirit.”
Leadership Speaks on Mumbai Expansion Strategy
“We are delighted to further strengthen our footprint in Mumbai with the launch of our 2nd Borivali store. Mumbai is a market defined by both deep-rooted traditions and a strong sense of modern aspiration, and this expansion allows us to engage more meaningfully with a wide and evolving customer base. At Senco Gold & Diamonds, we continue to focus on product, design and overall customer experience. This store is an extension of that approach, designed to meet the needs of today’s customers.” said Suvankar Sen, MD & CEO, Senco Gold & Diamonds.
Focus on Customer Experience and Personal Connection
“At Senco, we see jewellery as something deeply personal – people don’t just buy it, they associate it with moments, emotions and milestones in their lives. That understanding shapes how we approach our designs and the overall in-store experience. With the Borivali store, we wanted to create a space where customers can explore a wide range of styles at their own pace, whether they are looking for something for daily wear or for a significant occasion. We see this store as an important step in strengthening our relationship with customers in Mumbai and being present for them across different moments and needs,” added Joita Sen, Director and Head of Marketing and Design, Senco Gold & Diamonds.
Strategic Location in Mumbai’s Western Suburbs
Strategically located within Level 1 of Sky City Mall, Borivali, the store is poised to become a go-to destination for jewellery lovers in the western suburbs, offering an immersive retail experience that blends Senco’s legacy of craftsmanship with a refined, contemporary setting.
Store Address Details
Senco Gold & Diamonds, Unit No F41, Level 1, Skycity Mall, Dattapada Rd, Khande Rao Dongari, Borivali East, Mumbai, Maharashtra 400066
About Senco Gold & Diamonds
Senco Gold Ltd. (Senco) is a leading pan-India jewellery retailer with a rich legacy spanning over 85 years and is the largest jewellery retailer in Eastern India by number of showrooms. The brand has been recognised as the 2nd Most Trusted Jewellery Brand by TRA for the fourth consecutive year and was also ranked among the Most Desired Jewellery Brands by TRA in 2024, outperforming several industry peers.
Strong Financial Performance and Growth
Senco’s trailing twelve-month sales reached approximately ₹6,800 crore, demonstrating consistent year-on-year growth and reinforcing the brand’s strong market positioning. In October 2025, Senco Gold & Diamonds recorded its highest-ever retail sales of over ₹1,700 crore, registering a robust 56% YoY growth compared to October 2024. This performance included 60% YoY value growth in gold and 32% YoY value growth in diamonds. In terms of volume, the brand achieved 4% growth in gold, 5% growth in diamonds, and 8% growth in silver.
Expanding Retail Footprint Across India and Beyond
Currently, Senco operates 198+ showrooms across 17 states in India, along with two international showrooms in Dubai, UAE, through a combination of company-owned and franchisee models. The brand offers multiple retail formats including Classic & Modern, D’Signia, Everlite, House of Senco, and Sennes to cater to diverse customer segments and preferences.
Extensive Jewellery Portfolio and Design Excellence
With this launch, Senco now operates a total of 9 stores in Maharashtra, including 6 in Mumbai, excluding the Borivali store. Senco Gold Ltd. offers an extensive portfolio of jewellery across gold, diamond, silver, platinum, and precious and semi-precious stones. With a catalogue of over 156,000 gold jewellery designs and 86,000 diamond jewellery designs, the brand presents a wide range of handcrafted creations. Most designs are developed in-house by Senco’s design team, working closely with skilled local karigars in Kolkata and across India, blending traditional craftsmanship with contemporary aesthetics.
FAQs
Where is the new Senco Gold & Diamonds store located?
The store is located at Level 1, Sky City Mall, Borivali East, Mumbai.
Who inaugurated the store?
The store was inaugurated by actor Wamiqa Gabbi.
What type of jewellery is available at the store?
The store offers gold, diamond, platinum, silver, and gemstone jewellery.
What are the key collections featured?
The store highlights Everlite collections including Art Deco and Retro designs.
How many stores does Senco have in Maharashtra?
Senco now operates 9 stores in Maharashtra.
What makes this store unique?
It offers a modern retail experience with a wide range of traditional and contemporary jewellery designs.
Source: SVAR Media Network
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