Senco Gold & Diamonds has opened the doors of its store in Laxminagar, Nagpur in a display of grandeur, significantly reinforcing its presence in key markets across Maharashtra with a total store count of 10. The grand opening was also marked by the esteemed presence of actor Ms. Bhumi Satish Pednekkar, who added a dash of glamour to the unveiling of the store.
Quick Summary
- Senco Gold & Diamonds opens its only store in Nagpur
- Grand opening attended by Bhumi Pednekkar
- Maharashtra store count reaches 10
- 5,000 sq. ft. modern jewellery retail space
- Features Everlite, Retro, and Elements of Nature collections
- Strong growth with ₹6,800 crore sales and 198+ showrooms
Modern Jewellery Haven
Re-designed as a modern jewellery haven, the brand’s only outlet in Nagpur is spread across 5,000 sq. ft., and displays Senco’s most iconic and intricately crafted gold, diamond and platinum collections be it heirloom-inspired traditional designs or sleek, contemporary silhouettes. For walk-in customers, the store offers a more immersive and enhanced browsing and shopping experience.
Showcasing Exclusive Collections
From Senco’s latest Everlite additions to the Retro collection, blending vintage influences with modern minimalism, the store also marks the unveiling of the Elements of Nature collection, drawing inspiration from the forms and textures of nature and translating them into finely crafted jewellery, the store displays a wide range catering to the evolving tastes of Nagpur’s discerning customers.
Leadership Perspective
“Nagpur is an important market for us, given its growing consumer base and cultural richness. We are delighted to further strengthen our presence in Maharashtra to 10 stores with the grand opening of this retail outlet. At Senco Gold & Diamonds, we remain focused on product excellence, innovative design and delivering a seamless customer experience,” said Suvankar Sen, MD & CEO, Senco Gold & Diamonds.
Franchise Owner’s Statement
On the occasion, the franchise owner of the Nagpur store, Davesh Laddha, also said, “This grand opening marks an important milestone for us, and we are delighted to open Senco Gold & Diamonds to Nagpur in such a grand way. The city’s growing and discerning customer base makes it an exciting market, and we are committed to offering a thoughtfully curated range of jewellery that caters to diverse preferences. Our aim is to provide not just a retail space, but an experience where customers can discover designs, celebrate special moments, and build lasting associations with the brand.”
Expansion Strategy
With this launch, Senco continues to strengthen its presence in Maharashtra, expanding its reach across key cities and bringing its signature craftsmanship to a wider audience.
Strategic Location Advantage
Strategically located at S Ambazari Road, Laxminagar, the store is poised to be a go-to destination for jewellery lovers in Nagpur, offering an immersive retail experience that blends Senco’s legacy of craftsmanship with a refined, contemporary setting.
Store Timings
The store remains open to customers from 11:00 a.m. to 08:30 p.m. daily
Store Address
Senco Gold & Diamonds, Plot No: 12, S Ambazari Rd, opposite Bandhan Bank, Laxminagar, Nagpur, Maharashtra 440010
About Senco Gold & Diamonds
Brand Legacy & Recognition
Senco Gold Ltd. (Senco) is a leading pan-India jewellery retailer with a rich legacy spanning over 85 years and is the largest jewellery retailer in Eastern India by number of showrooms. The brand has been recognised as the 2nd Most Trusted Jewellery Brand by TRA for the fourth consecutive year and was also ranked among the Most Desired Jewellery Brands by TRA in 2024, outperforming several industry peers.
Financial Performance & Growth
Senco’s trailing twelve-month sales reached approximately ₹6,800 crore, demonstrating consistent year-on-year growth and reinforcing the brand’s strong market positioning. In October 2025, Senco Gold & Diamonds recorded its highest-ever retail sales of over ₹1,700 crore, registering a robust 56% YoY growth compared to October 2024. This performance included 60% YoY value growth in gold and 32% YoY value growth in diamonds. In terms of volume, the brand achieved 4% growth in gold, 5% growth in diamonds, and 8% growth in silver.
Retail Network & Presence
Currently, Senco operates 198+ showrooms across 17 states in India, along with two international showrooms in Dubai, UAE, through a combination of company-owned and franchisee models. The brand offers multiple retail formats including Classic & Modern, D’Signia, Everlite, House of Senco, and Sennes to cater to diverse customer segments and preferences. In Maharashtra, the brand has a growing footprint with 10 stores, with the Nagpur outlet being its only store in the city.
Product Portfolio & Craftsmanship
Senco Gold Ltd. offers an extensive portfolio of jewellery across gold, diamond, silver, platinum, and precious and semi-precious stones. With a catalogue of over 156,000 gold jewellery designs and 86,000 diamond jewellery designs, the brand presents a wide range of handcrafted creations. Most designs are developed in-house by Senco’s design team, working closely with skilled local karigars in Kolkata and across India, blending traditional craftsmanship with contemporary aesthetics.
FAQ
What is special about the Nagpur store?
It is Senco’s only store in Nagpur and offers a modern, immersive jewellery shopping experience with exclusive collections.
Who attended the store opening?
The grand opening was attended by actor Bhumi Pednekkar.
What collections are available at the store?
The store showcases Everlite, Retro, Elements of Nature, and a wide range of gold, diamond, platinum, and silver jewellery.
Where is the store located?
The store is located at S Ambazari Road, Laxminagar, Nagpur.
What are the store timings?
The store is open daily from 11:00 a.m. to 08:30 p.m.
How many stores does Senco have in Maharashtra?
Senco now operates 10 stores in Maharashtra.
Source: SVAR Media Network
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