Browsing: BIS standards

Platinum jewelry played a defining role in many of the most memorable red-carpet looks at the 83rd Annual Golden Globe Awards. Chosen for its naturally white luster, exceptional strength, and ability to securely showcase diamonds and colored gemstones, platinum once again proved why it remains the foundation of fine jewelry at the world’s top awards shows.

As India rapidly emerges as one of the world’s most important jewellery consumption markets, the need for transparency and consumer confidence has never been more critical. Valued at approximately US$80–85 billion in FY24, the Indian jewellery sector is projected to grow to US$225–245 billion by FY35, underscoring the scale and momentum of domestic demand.