Browsing: Gen Z Jewelry

Finding the right piece of jewelry for Valentine’s Day shouldn’t feel like a daunting task. Eternz, India’s first and largest online marketplace for jewelry and watches, is simplifying the search with the launch of two new features – Gift Finder and Swipe – built for how today’s consumers actually shop. Whether it’s narrowing down meaningful options or discovering pieces with a swipe, the platform brings premium brands and standout craftsmanship together in one intuitive experience. To mark the launch, Eternz has unveiled two engaging visuals via YouTube that showcase how effortless jewelry discovery can be.

The World Gold Council today unveiled its new gold jewellery campaign in India. ‘The Moment is Gold’ campaign aims to enhance the relevance and aspiration of gold jewellery amongst Gen Z and Millennials. The campaign showcases gold jewellery as an integral part of everyday moments and fosters a deeper emotional connection with gold, while positioning it as a reflection of modern, aspirational lifestyles. It aims to extend gold jewellery’s appeal beyond key life events such as weddings and festivals and encourages individuals to celebrate everyday moments and occasions that enrich their lives.