Browsing: Luanda Accord

David Kellie, the CEO of the Natural Diamond Council (NDC), has officially announced his decision to step down at the end of 2025. The news was shared via LinkedIn, where Kellie revealed he had advised the Board of Directors of his departure. His exit comes on the heels of the landmark signing of the Luanda Accord, a pivotal initiative securing broader industry funding for the global promotion of natural diamonds.

Representatives from diamond-producing governments, industry stakeholders, and leaders from across the global natural diamond value chain signed the Luanda Accord, a landmark accord aimed at ensuring a bright future for the natural diamond industry through renewed investment in global generic marketing led by the Natural Diamond Council (NDC)

In a watershed step to boost consumer demand for natural diamonds, GJEPC joined top diamond-producing nations and industry bodies in signing the Luanda Accord on 18th June 2025. The signatories—including mining ministers of Angola, Botswana, South Africa, Namibia, and DRC, in collaboration with GJEPC, AWDC, DMCC and De Beers—pledged to contribute 1% of annual rough diamond revenues to fund a global marketing campaign spearheaded by the Natural Diamond Council (NDC)