Browsing: Platinum Evara

Platinum Guild International (PGI) India concluded the 2025 edition of its annual Platinum Buyer-Seller Meet (BSM) on a high note in Kochi, bringing together leading industry voices right from key manufacturers to major jewellery retail partners from across the country. The event continued its legacy as a key platform for platinum jewellery manufacturers and retailers to collaborate on maximizing platinum’s business potential, unlocking lucrative business opportunities, and highlighting its value proposition to consumers, especially with the upcoming festive and wedding season

This year, the festival will be celebrated on 30th April 2025. As the celebrations around Akshaya Tritiya evolve, the significance of purchasing ‘true white’ continues to hold great meaning as it symbolizes purity and auspiciousness. Besides being intrinsically white, Platinum jewellery with its 95% purity and timeless appeal, perfectly embodies the spirit of this occasion. One of the rarest & purest metals to exist on this planet, platinum is known for its naturally white hue that remains untarnished over time, making it a fitting choice for auspicious events.