Browsing: PureJewels

PureJewels announced the UK launch of its Lotus Collection with Digital Product Passports (DPPs), becoming the first luxury jeweller to pilot the inclusion of Hallmarking 2.0, a pioneering initiative offered by the Edinburgh Assay Office and powered by Everledger’s blockchain technology.

The proof-of-concept pilot launches in partnership with PureJewels by Bhanji Gokaldas, a fourth-generation London jeweller specialising in 22ct gold. Its newly released Lotus Collection will be the first jewellery line to feature Hallmarking 2.0

Interactive discussion on “Building Consumer Confidence in Gems and Jewelry” at Innov8 Talks, IIJS Premiere 2025, JWCC

British Asian jeweller PureJewels was invited by India’s Gem & Jewellery Export Promotion Council (GJEPC) to present a curated selection of handcrafted jewellery at the official celebration of the signing of the UK–India Free Trade Agreement (FTA).

Emerald is the fitting birthstone of May, the month when green shoots burst forth and fields turn green. Coinciding with this highpoint of spring is a new partnership between Gemfields and PureJewels, a fine jewellery label dedicated to quality, craftsmanship and heritage, with roots in India and Africa. The PureJewels x Gemfields Zariya collection puts emeralds from Gemfields’ Kagem mine in Zambia front and centre in designs inspired by the fresh buds of May.

Spinel’s rising demand makes it a top choice for unique, high-end jewellery, offering beauty, rarity, and individuality. revival of spinel

Marco Paonessa, a craftsperson for London fine jewellery brand PureJewels, won a Goldsmiths’ Craft & Design Council (GCDC) award in March for craftsmanship for a second straight year